The number 30 is frequently located at the very bottom of the page if you’ve ever read a press release. Many people have asked why this seemingly random number is there and what it means. Truth be told, there isn’t a simple solution, but there are a few possibilities out there.
According to one story, the number 30 originated during the telegraph era, when press announcements were transmitted using Morse code. It’s probable that the number 30 was merely applied to press releases as a way to denote the end of the document since it was previously used to denote the finish of transmissions.
The idea that 30 is a relic from the era of typesetting is another theory. Each type page in the early days of printing was composed of individual metal letters and symbols that had to be manually assembled. The end of the text and the start of any footnotes or other extra material may have been denoted by the number 30, for example. Whatever the tradition’s beginnings, adding the number 30 to the end of press releases has grown so commonplace that it is now regarded as normal procedure. It may not have any practical value, but it’s a little element that has integrated into the look and feel of press releases.
There are a few things to consider if you plan to compose a press release online. It’s crucial to first comprehend the distinction between a press release and a news release. A news release focuses primarily on providing information or commentary on a specific topic, whereas a press release is often used to introduce new products, services, or events.
It’s critical to consider your audience while writing your press release. Consider the details they require and what would be of most interest or relevance to them. Keep the tone formal and informative while making sure to include all the necessary information, such as dates, times, and locations.
There are a few best practices to adhere to when emailing your press release. Create a subject line for your release that is clear, intriguing, and appropriately describes its content. In the email’s body, be sure to include a succinct introduction summarizing the main points of your release and a link to the complete document for individuals who are interested in learning more.
In conclusion, the significance of the number 30 at the bottom of press releases is still unknown, despite it being a long-standing custom. When composing your own press release, keep in mind the needs of your reader and write clearly and succinctly while providing all pertinent information. Additionally, use recommended practices when sending your press release by email to improve the likelihood that it will be read and shared.