The American festival of Halloween, which is observed every October 31st, is very commercialized. In 2019, Americans spent $8.8 billion on Halloween, the second-highest amount ever recorded, according to the National Retail Federation. With such a large sum of money being spent, it begs the issue of which retail establishment in the US is most frequently used for Halloween shopping. Spirit Halloween is the solution. Costumes, props, and party supplies for Halloween are the focus of the seasonal store Spirit Halloween. With more than 1300 sites across the US and Canada, the business was launched in 1983 and has since expanded to become the largest Halloween specialty retailer in the nation.
Spencer presents LLC, a business that also owns Spencer’s, a store that sells novelty goods, adult toys, and joke presents, is the owner of Spirit Halloween. Spirit Halloween was acquired by Spencer Gifts in 1999, and ever since, the business has expanded and dominated the Halloween retail sector.
Party City is a big retailer in the Halloween market. Party City has a big position in the Halloween market, despite not being a retailer that sells only Halloween products. Business Insider estimates that 20% of Party City’s annual income is generated during the Halloween season.
Because it gives individuals a chance to show their creativity and have fun, Halloween is a large industry. The fact that people of all ages celebrate it makes it a lucrative market for retailers. In addition, Halloween has grown in popularity in recent years, and more people than ever are buying costumes and decorations.
Retailers employ a range of marketing techniques to promote Halloween. Making themed displays in-store that feature the newest costumes and decorations is a popular tactic. Retailers advertise their items and provide discounts to customers via social media and email marketing. Retailers have recently started to provide online buying choices as well, making it simpler for customers to buy Halloween goods from the comfort of their own homes.
In summary, Spirit Halloween is the most well-liked retail location in the US for Halloween purchases. Due to the company’s emphasis on Halloween and its wide store network, Halloween customers frequently visit it. But Party City also has a sizable market share and generates a sizable amount of revenue during the Halloween season. Due to its popularity and the chance it gives shops to sell distinctive and imaginative goods that consumers enjoy, Halloween is a significant industry. Retailers advertise their goods through a range of marketing techniques, such as social media, in-store displays, and online purchasing choices.