Crest logos are frequently used in the branding and marketing industries. A shield or emblem is the main element of a crest logo, which frequently has elaborate details and symbols. Since they have been in use for so long, these logos are linked to aristocracy, royalty, and prestige. But why are crest logos still relevant today and what does their meaning actually mean?
Depending on the business or organization using the crest logo, it has a different meaning. However, crest logos are typically linked to strength, power, and stability. Businesses that want to project a sense of tradition, heritage, and longevity frequently use them. Organizations that want to position themselves as leaders in their industry also use crest logos.
UPS is one business that currently utilizes a crest logo. A shield with the UPS initials in the middle makes up the UPS crest. A wreath of laurel leaves surrounds the shield, signifying victory and accomplishment. Since it first appeared in 1961, the UPS crest logo has established itself as a well-known representation of the organization’s dedication to excellence and dependability. UPS’s less-than-truckload (LTL) trucking division, UPS Freight, has recently begun to be sold. To concentrate on the company’s primary business—package delivery—this move was made. In addition to having its own branding and logo, UPS Freight operates as a separate legal entity from UPS. The UPS Freight logo is composed of a blue and yellow shield with the name of the business written in capital letters. The shield is intended to demonstrate the durability and dependability of the business’s offerings.
The recent acquisition of UPS Freight by TFI International, another business in the transportation sector, has garnered media attention. The Canadian logistics and transportation firm TFI International has been growing its clientele in the US. The company’s position in the North American transportation market is anticipated to be strengthened by TFI International’s acquisition of UPS Freight.
Let’s look at the logo for Bentley before we leave the field of transportation. A typical crest logo is the one used by Bentley. The design consists of a shield with a winged “B” in the middle. The words “Power, Speed, and Luxury” and the year the company was founded are among the symbols that surround the shield. Bentley’s commitment to creating high-performance, luxurious vehicles is symbolized by its logo.
Crest logos are an effective branding and marketing tool, to sum up. They are linked to strength, power, and stability and can aid a business in becoming a leader in its field. Just two examples of businesses that have used crest logos to develop their brands are UPS and Bentley. Regarding the recent acquisition of UPS Freight by TFI International, it is yet to be seen how the ownership change will affect the company’s branding and logo.
The Cavallino Rampante, or prancing horse, in the Ferrari logo is set against a yellow background. The first person to use it was the World War I flying ace Francesco Baracca, whose mother gave Enzo Ferrari the idea to use it as a charm. The horse is portrayed as if it is leaping forward, signifying the company’s speed, power, and forward momentum.
The Porsche logo is a yellow background with a black horse on it. Porsche was founded in Stuttgart, and the city’s coat of arms is represented by the horse. Stuttgart is in the state of Baden-Wurttemberg, and its colors are yellow and black. One of the most recognizable automaker logos in the world, the Porsche logo is renowned for its sophisticated style.