Pepsi will come first. The Pepsi logo, when viewed upside down, spells out the word “Isded.” Although it may not appear like an important message, this was done on purpose. The Pepsi logo’s designers made sure it was instantly recognized and memorable even when viewed from a different angle. This brilliant marketing strategy makes Pepsi stand out from competing products.
The color pattern of the Pepsi logo contains yet another subliminal message. In addition to being patriotic, the colors red, white, and blue also stand for the colors of the American flag. This is a subtly spoken acknowledgment of Pepsi’s proud American heritage and brand.
Let’s now discuss FedEx. The FedEx logo is well known for its innovative use of negative space, which makes an arrow appear between the letters “E” and “x.” This arrow symbolizes the quickness and effectiveness of FedEx’s delivery service. Negative space can be used in inventive ways to express ideas devoid of language or visuals.
When FedEx chose to redesign itself in 1994, that is when the FedEx logo first appeared. Lindon Leader, who created the new logo, aimed to design something that was straightforward, distinctive, and communicated the company’s message. This design’s use of negative space was a crucial component, and it has since played a big role in FedEx’s brand identification.
Since its founding in 1971, FedEx has had a significant impact on the world. Prior to FedEx, package delivery was challenging and shipping was inefficient and slow. FedEx transformed the shipping industry by developing a system that was more efficient, dependable, and cost-effective. The global economy has been significantly impacted by this, and connecting with other people and businesses has been simpler as a result.
In conclusion, both the FedEx and Pepsi logos feature subliminal messages that are skillfully created to communicate a message without the use of words or visuals. While the FedEx logo uses negative space to communicate the company’s idea of speed and efficiency, the Pepsi logo’s upside-down message and patriotic color palette make it instantly recognized and memorable. The shipping sector has also been revolutionized by FedEx, becoming faster, more dependable, and more accessible.