Have you ever seen the arrow in the FedEx logo between the letters “E” and “x”? If not, look more closely. The arrow is more than just a visual feature; it also represents the company’s guiding principles. The FedEx logo is an excellent illustration of how a straightforward logo can say much more than first appears.
As a result, rather than being a symbol or image, the FedEx logo is a wordmark, which is the company’s name in a stylized font. The word “FedEx” appears in the logo in the hues of purple and orange. While the orange hue signifies the company’s energy, enthusiasm, and passion for package delivery, the purple color stands for the company’s dependability, stability, and professionalism.
Many people then ponder whether they are permitted to utilize the FedEx mark for their own reasons. No, is the response. The FedEx logo is a trademark of the business that is registered and is therefore protected by intellectual property laws. Without the company’s authorization, using the logo may result in legal repercussions. To make your own design, you may utilize the company’s name and font as long as it differs significantly from the original logo.
One may also wonder why FedEx updated its logo. In order to represent the company’s increasing offerings beyond quick delivery, it redesigned its logo in 1994. An illustration of an airplane appeared in the company’s previous logo, which constrained its branding to just one service. The brand’s dedication to provide a variety of shipping and logistics solutions to its clients is reflected in the new logo.
Let’s now discuss the secret significance of the Amazon arrow. The Amazon logo has a secret meaning, just as the FedEx logo. The commitment of the business to providing everything from A to Z is shown by the arrow connecting the letters A and Z. By stating that they have everything the customer requires, it also emphasizes the company’s focus on customer happiness.
The FedEx logo, in conclusion, is a fantastic illustration of how a straightforward design can say a lot about a company’s values and mission. The arrow that runs between the letters ‘E’ and ‘x’ stands for the business’ dedication to prompt and accurate package delivery. Additionally, it shows how forward-thinking and creative the company’s business strategy is. The FedEx logo is a registered trademark and cannot be used without authorization; nonetheless, those looking to build straightforward yet significant logos for their own organizations can find inspiration from it.