One of the most recognizable logos in the world is the FedEx one. The words “Fed” in purple and “Ex” in orange make up its two components. However, are you aware of the arrow that is concealed between the letters “E” and “X”? Although many individuals aren’t even aware it exists, once something is seen, it cannot be unseen. Was it on purpose, is the question?
The arrow was deliberate, that much is true. The arrow was designed by FedEx logo creator Lindon Leader to symbolize the quickness and accuracy of the company’s delivery services. The arrow is a subdued yet effective design feature that subtly yet effectively communicates the company’s message. It demonstrates how forward-thinking and active FedEx is as an organization.
Let’s now discuss the FedEx logo’s hue. The orange and purple hues in the emblem stand for speed and efficiency and dependability and stability, respectively. These colors were selected to reflect the company’s principles and to establish a visually distinctive and successful brand.
What is the Purple Promise FedEx, one can possibly inquire? FedEx has promised to give their clients the best possible service and dependability as part of the “Purple Promise.” It is a commitment to always put the needs of the customer first and go above and beyond to meet those needs. The Purple Promise is an integral element of the company’s culture and principles, not merely a catchphrase or marketing gimmick.
What is the culture of FedEx in this regard? The four guiding principles that shape FedEx culture are: PSP stands for People-Service-Profit. These principles stand for the business’ dedication to putting customers first, offering exceptional service, and generating sustainable profitability. Every area of the business’s operations, from hiring and training to decision-making and innovation, is permeated with the PSP mindset.
In conclusion, the concealed arrow in the FedEx logo was purposefully added and symbolizes the business’ dedication to promptness and accuracy. The company’s values of dependability, stability, speed, and efficiency are represented by the colors of the logo. The PSP values are at the center of the company’s culture, and the Purple Promise is a dedication to offering great customer service. With these components in place, it’s no surprise that FedEx has grown to be among the most prosperous and well-known businesses in the world.