An increasingly common and healthier ice cream substitute is frozen yogurt. It is a light dessert that is rich in probiotics and low in fat, making it a great choice for those who are concerned about their health. But do you know which chain of frozen yogurt stores was the first? Let’s investigate.
The Country’s Best Yogurt (TCBY), which was founded in Little Rock, Arkansas, in 1981, was the first chain offering frozen yogurt. In order to compete with ice cream, the founders, Frank D. Hickingbotham and his wife Georgia, set out to make a delicious and healthful frozen yogurt. They were the pioneers in popularizing the idea of self-serve frozen yogurt, which was well received by customers. TCBY soon spread throughout the US and grew to become the biggest frozen yogurt chain globally.
The demand for frozen yogurt has increased over time, and it is currently offered in a wide variety of flavors and toppings. For those looking for a delightful treat without the guilt of indulging in high-fat ice cream, it has grown to be a popular dessert option. The global market for frozen yogurt was estimated to be worth $1.4 billion in 2019 and is projected to grow to $2.2 billion by 2027, according to a report by ResearchAndMarkets.com.
Given how fiercely competitive the market for frozen yogurt is, marketing it can be difficult. Some tactics, though, can make businesses stand out. Social media marketing is a successful approach to highlight the various toppings and flavors that are offered and attract a larger audience. Promotions and seasonal cuisines can also draw clients and keep them coming back. Customers may also have a favorable experience if a welcoming, cozy environment and friendly service are offered.
The original frozen yogurt chain, TCBY, is still in business today. Its tagline, “The Country’s Best Yogurt,” refers to the variety of varieties and toppings that are still available. The business has now added shakes, smoothies, and other desserts to its menu. With more than 350 outlets across the globe, TCBY is still expanding.
In conclusion, frozen yogurt has gained popularity as a dessert choice that many people like. Self-serve frozen yogurt was first popularized by TCBY, the first frozen yogurt chain. Since the market has expanded over time, firms can stand out by using marketing techniques like social media marketing and seasonal promotions. The menu and location options at TCBY, a well-known frozen yogurt restaurant, are always being expanded. Frozen yogurt is a great alternative if you’re searching for a pleasant treat or a healthy dessert option.