Since the dawn of time, there has been fashion. Fashion has always been a statement of taste, originality, and individuality—from the ancient Egyptians to the catwalk shows of today. Who, though, was the original fashion figure? The solution is a little more intricate than you may imagine.
Despite the fact that there have always been fashionable people, the idea of a “fashion icon” as we understand it today is relatively new. Early in the 20th century, the phrase was originally used to refer to women who significantly influenced fashion trends. Marilyn Monroe, Audrey Hepburn, and Coco Chanel are a few of the earliest fashion role models.
But we have to go back even further if we’re talking about the first individual to genuinely revolutionize fashion and become a style icon. Marie Antoinette is the one who fits that description. The late 18th-century French Queen was renowned for her lavish, frequently scandalous costume choices. She set the bar for aristocratic fashion at the period by using towering wigs, full skirts, and elaborate jewelry.
You are thus following in the footsteps of some of history’s most recognizable fashion icons if you want to establish your own fashion brand, whether you want to print your name or your logo on clothing. However, how exactly do you go about creating a fashion brand? Prior to anything else, you must have a distinct idea of what your brand should be. Are you aiming for a certain specialized market or demographic? What are the aesthetic and message of your brand? You may begin making graphics that match your brand’s vision once you have a firm grasp of its identity. Finding a company who can create your designs is the next step. This can be a difficult undertaking because there are so many things to take into account, including cost, quality, and production time. Find a manufacturer that is a good fit for your brand by doing your homework and contacting several of them.
It’s time to start promoting your brand after your designs and production are set. Social media, collaborations with influencers, pop-up stores, and events can all be used for this. It’s important to establish a strong online presence, so think about spending money on a website and advertising campaigns that will draw visitors.
The final choice is whether or not to label your clothing. While not required, placing your business’s name or emblem on your items can aid in customer loyalty and brand identification. If you decide to label your clothing, work with the manufacturer to make sure the labels are of the highest caliber and are securely sewn to the clothing.
The history of fashion dates back thousands of years, despite the fact that the idea of a “fashion icon” is relatively new. If you want to start your own fashion company, turn to the greats of the past and present for inspiration and concentrate on developing a distinctive brand identity, selecting a reliable manufacturer, and marketing your company to your target market. You too can establish yourself as a fashion icon with perseverance and hard effort.