The Fate of Business Cards: What Percentage Actually Gets Thrown Away?

For many years, networking has been mostly dependent on business cards. They serve as an easily transferrable, physical memento of a person or company. But one can question the continued usefulness of business cards given the rise of digital networking. And even if they are, how many business cards are actually discarded?

In a week, 88% of business cards distributed will be discarded, according to a Statistic Brain poll. Although it could be frustrating, this highlights how crucial it is to leave a lasting impression with your card. A distinctive and well-designed business card may make a huge difference.

The decision of whether or not to add information on the back of a business card is one that frequently comes up during the design process. The back of the card can be used strategically, contrary to some who might claim that it should be left blank to allow for note-taking. A call to action, such as a special offer or social media handles, might entice prospective customers to interact with your company after the initial consultation.

Color is a crucial element in business card design. While there isn’t a single “best” color for a business card, it’s crucial to take into account the message that various hues can convey. For instance, blue is frequently used to represent professionalism and dependability, while red can convey excitement and vigor. In the end, the color selection should convey the brand identity and personality of the company.

What part of a business card is typically the most noticeable? It should come as no surprise that the contact details are the answer. Name, contact information (phone, email, and website), and so forth. To ensure that your business card accomplishes its aim of leaving a lasting impression, it is essential to make sure that this information is legible and clear.

In conclusion, despite the fact that many business cards are thrown away, they are still an essential tool for networking and establishing connections. You may boost the likelihood that your card will leave a lasting impact by taking the time to develop a card that shows your company and personality. So, don’t undervalue the influence of a quality business card.