The Fall of Wakaberry: What Happened?

What happened to Wakaberry?
Popularity. Initially, Wakaberry stores were owner-owned until its first franchised store, Wakaberry Lonehill, was opened in 2012. In March 2014, restaurant franchise group Famous Brands acquired a 70% stake in the Wakaberry Frozen Yoghurt Bar business, for an undisclosed sum.
Read more on en.wikipedia.org

Dessert enthusiasts once flocked to Wakaberry, a well-known self-serve frozen yogurt establishment in South Africa. Customers could create their own distinctive frozen delight by selecting from a selection of flavors and toppings. However, the chain’s popularity has significantly decreased in recent years, and several of its sites have shuttered. What transpired to Wakaberry, then?

The fall of Wakaberry was caused by a number of factors. The increased competitiveness in the frozen yogurt sector was one of the primary causes. Yogurtland and Sweet Frog, among many other franchises, joined the South African market and provided comparable goods at affordable pricing. Wakaberry found it challenging to stand out and draw clients as a result.

The South African economy’s decline was another issue. Consumer spending has decreased as a result of the recent recession that the nation has been going through. Many businesses have been impacted by this, including Wakaberry, which may have had trouble keeping its clientele.

What ever happened to tcby, too? An American brand of frozen yogurt shops called TCBY has also seen a fall in popularity recently. The brand originally had a significant presence in the frozen yogurt industry, but it has had trouble keeping up with the competition.

Therefore, where is Tcby? There are still TCBY stores all across the United States and in a number of other nations, such as Canada and India. The chain’s size has, however, substantially shrunk over time as more sites have closed.

So, is tcby still in operation? Yes, TCBY is still operating, but it has had a difficult time holding onto its market share. Although the restaurant has made an effort to reposition itself as a better choice by providing non-dairy and low-sugar choices, it is still unclear whether this will help it regain its prior level of popularity.

Last but not least, the price of creating a Sweet Frog franchise can differ based on the location and size of the restaurant. The Sweet Frog website states that the initial investment can be between $200,000 and $400,000. The franchise fee, inventory, and other beginning expenses are included here. Franchisees must also possess a minimum net worth of $500,000 and $200,000 in liquid assets.

In conclusion, a number of variables, such as rising competition and a weak economy, can be blamed for Wakaberry’s decline. Although its popularity has declined, TCBY is still operating. It can be an expensive investment to start a Sweet Frog franchise, but it might be a good chance for business owners.

Leave a Comment