One of the most recognizable logos in the entire globe is that of Dunkin’ Donuts. It’s a time-tested, straightforward design that works well. The company’s name is displayed in orange and pink lettering on a stylised coffee cup as the logo. Although the design has undergone a few adjustments over time, the fundamental components have not changed.
When the firm deleted the word “Donuts” from its name in 2018, one of the most noticeable alterations to the Dunkin Donuts logo took place. This was done in order to represent the company’s transition to a more coffee-focused enterprise. The same coffee cup design is used in the new logo, but the name “Dunkin” is abbreviated and written in large, sans-serif letters.
The font used for the Dunkin’ logo is a specially created font known as “Dunkin Sans.” This font was made especially for the business and is based on the well-known Helvetica typeface. Swiss typeface designer Max Miedinger designed the popular sans-serif font Helvetica in 1957. With its widespread use in branding and advertising, it has grown to be one of the most recognizable typefaces in the entire globe.
Another distinctive font used by the Subway brand is called “Subway.” Helvetica and this typeface are similar, however there are a few minor variations. Since the Subway font is not protected by copyright, anyone may use it for personal branding.
The Subway logo is made up of the colors green and yellow. These hues were selected to symbolize health and freshness, two important aspects of the Subway brand. Green is used to further the brand’s dedication to environmental sustainability and friendliness.
While many businesses employ specially created fonts for their logos, there are some well-known typefaces that are frequently used by numerous organizations. The most well-known fonts include Garamond, Helvetica, Arial, and Times New Roman. These typefaces are well-liked because they are simple to read and have a timeless, traditional look.
In conclusion, the Dunkin Donuts logo is a timeless, straightforward, and successful design. A specially created font named “Dunkin Sans,” which is based on the well-known Helvetica font, is utilized for the logo. In addition, a distinctive font called “Subway,” which resembles Helvetica, is used by the Subway brand. Green and yellow, which stand for freshness and health, are used in the Subway logo. Because they are simple to read and have a traditional, timeless feel, many businesses employ popular fonts like Helvetica, Arial, Times New Roman, and Garamond for their logos.
Helvetica is indeed the primary font used by McDonald’s for its branding and logo. To make the font distinctive to their brand, the organization has made a few little adjustments.