Athletic clothing is now worn by more than just athletes and fitness enthusiasts. People now wear it as everyday clothing, making a fashion statement. These clothing are perfect for persons who lead active lifestyles because of the comfort and ease they offer. They are also well-liked by those who value comfort over fashion. Many people prefer athletic clothing because of its adaptability, whether they are out for a run, running errands, or just relaxing at home.
Clothing companies should anticipate healthy profit margins while marketing athletic apparel. The profit margin varies from brand to brand and is influenced by things like production costs, marketing expenses, and general brand recognition. Athletic apparel typically has a profit margin for clothing companies of about 50%.
Over the past few years, the athleisure market has expanded dramatically, and this trend is predicted to continue. The worldwide athleisure market, which was valued at $155.2 billion in 2018 and is anticipated to reach $257.1 billion by 2026, is likely to rise at a CAGR of 6.7% from 2019 to 2026, according to a report by Allied Market Research.
There are many reasons why activewear is so popular. First off, it offers flexibility and comfort that conventional clothing does not. People are looking for garments that are versatile enough to go from work to play as remote employment and flexible schedules become more common. Second, people are adopting exercise into their daily routines, making the habit of working out more common. Last but not least, the growth of social media has democratized fashion and elevated sports wear to the status of a chic lifestyle choice.
In terms of fashionable athletic brands for 2021, there are a number of well-liked choices. These are just a handful of the several brands that are well-known to consumers, including Nike, Adidas, Under Armour, Lululemon, and Puma. These companies cater to several consumer types with each having a distinct style and market niche.
In conclusion, sports clothing has grown in popularity among a variety of populations. Athletic apparel sales should generate a healthy profit margin for clothing companies, and the athleisure market is anticipated to expand going forward. Athletic clothing is becoming more and more popular due to its comfort and adaptability, as well as the increase of remote work and fitness trends. Nike, Adidas, Under Armour, Lululemon, and Puma are just a few of the well-known sportswear companies.
I can’t definitively respond without reading the article. However, it’s feasible that the piece will shed light on whether athleisure is still a preferred style among people who purchase athletic wear.
based on the article “Who Buys Athletic Clothing? The Demographics of Athletic Apparel Buyers”