The Cost of Google Analytics and How to Integrate It with Other Tools

For website owners and marketers, Google Analytics is a crucial tool for tracking and analyzing website traffic, user behavior, and conversions. Fortunately, using Google Analytics’ free basic version doesn’t cost you anything. No matter if you own a tiny business, a blog, or an enterprise-level corporation, it is completely free for everyone. However, a subscription to Google Analytics 360, the tool’s premium edition, is necessary for several sophisticated capabilities and integrations.

You may learn a lot about your website’s performance with the many features offered by Google Analytics’ free version. You may monitor the quantity of visitors, their demographics, their behavior, the sources of their acquisition, and much more. To evaluate the efficacy of your marketing initiatives and website upgrades, you may also set up goals and conversion tracking. Additionally, Google Analytics offers customisable dashboards, reports, and alerts that can assist you in maximizing your marketing tactics and making data-driven decisions.

Another helpful tool you can use to deploy and manage tracking codes on your website is Google Tag Manager. Without changing the website’s code, it enables you to add and change tags like Google Analytics, Facebook Pixel, AdWords, and others. In order to add Google Tag Manager to cPanel, you must do the following:

1. Locate the “File Manager” option on the cPanel dashboard.

2. Go to your website’s root directory and create a new folder called “tagmanager” or whatever name you like. 3. Save the Google Tag Manager container code to the “tagmanager” folder after downloading it from the Google Tag Manager website.

4. Open an existing file named “header.php” or create a new one in the “public_html” directory.

5. Copy the container code for Google Tag Manager and put it before the closing head tag (/head>) in the header.php file. 6. Save the modifications and use the Google Tag Assistant Chrome extension to see if the Google Tag Manager container is operating properly.

1. Create a new account or sign in to an existing one on the Google Analytics website. Locate the “Tracking Code” area, and then copy the relevant code. 3. Locate the HTML code section in the PHP file where you wish to add the Google Analytics code. 4. Place the Google Analytics code snippet immediately prior to the closing head tag (/head>). 5. Save the modifications and use the Google Tag Assistant Chrome extension to verify that the Google Analytics tracking is functioning properly.

In order to add a Facebook Pixel to cPanel, you must do the following: 1. Create a new pixel or use an existing one in the Facebook Ads Manager. 2. Select the “Manually Install the Code Yourself” option under the “Install Pixel” section. 3. Take note of the Facebook Pixel code. 4. Locate the “File Manager” option on the cPanel panel. 5. Open your website’s root directory and create a new file with the name “pixel.php” or another suitable one. Add the Facebook Pixel code to the pixel.php file by pasting it there in step 6. 7. Insert the following code into the PHP file where you wish to include the Facebook Pixel:?php include_once(“pixel.php”);?>. 8. Save the modifications and use the Facebook Pixel Helper Chrome extension to verify that the Facebook Pixel is operating properly.

1. Log into your account on the Google Analytics website. 2. Locate and select the “Admin” area. 3. Pick the account, property, and view where the tracking code should be located. 4. Click “Tracking Code” under “Tracking Info” in the navigation bar. 5. As previously mentioned, copy the tracking code snippet and put it into the HTML code of your website.

In conclusion, Google Analytics is a strong tool that can assist you in enhancing the functionality and marketing activities of your website. Although you can use it for free, some premium features and integrations may cost money. You may integrate Google Analytics with your website using a variety of technologies and languages, including PHP, Facebook Pixel, and Google Tag Manager. You may quickly add and modify these tracking codes on your website and take advantage of data-driven decision-making by following the above-described methods.