One of the most recognizable logos in the world is undoubtedly the UPS logo. The “UPS” letters are presented in brown on a white background in this straightforward design. But why was the UPS logo’s hue chosen, and what shade is it exactly? This article will examine the UPS logo’s color, the artist who created it, and the rationale for the company’s choice of a brown uniform. What Shade of Blue Is the UPS Logo?
There is a brown UPS logo. It’s specifically the Pullman Brown color, which was first applied to the opulent railroad coaches produced by the Pullman Palace Car Company. This color was chosen by UPS in the 1920s, and it has remained a defining aspect of the business ever since. Everything from the UPS vehicles to the clothes worn by UPS drivers is Pullman Brown. Who Created the UPS Logo?
Paul Rand, a graphic designer best recognized for creating the logos for organizations including IBM, ABC, and UPS, created the UPS logo in 1961. The UPS logo was created by Rand and was straightforward yet powerful. The company’s dedication to safeguarding its customers’ shipments was symbolized by placing the initials “UPS” behind a shield. The UPS Uniform is brown; why?
As the company’s logo is brown, so is the UPS outfit. This gives the business a unified appearance, with everything from the trucks to the uniforms sporting the same eye-catching hue. The brown tint is also useful for UPS workers because it conceals dirt and stains better than other colors may. What Font Should I Use for Shipping Labels? A sans-serif font, which lacks the little lines at the end of each letter stroke, is frequently used for shipping labels. Depending on the shipping label software being used, the actual font can change, but popular choices include Arial, Helvetica, and Verdana.
In conclusion, the firm chose the color brown for the UPS emblem in the 1920s. Paul Rand, a graphic artist, created the UPS uniform’s brown color to match the emblem in 1961. On shipping labels, sans-serif fonts like Arial and Helvetica are frequently used, though the precise font used can change based on the program being utilized.