The Business of Halloween: Why it’s a Big Deal

Why is Halloween a big business?
For several years before the pandemic, each Halloween season generated about $9 billion. 2020 saw some costume and candy sales drop due to fewer events, parties, and trick-or-treating, taking the total amount Halloween made to $8 billion. It’s still a big number, partly because outdoor decoration sales were so strong.

Halloween has been a popular celebration for generations. Halloween has developed into a significant industry, with its pagan origins in antiquity and its modern incarnation as a day filled with costumes, sweets, and eerie décor. Americans are thought to spend billions of dollars annually on all things Halloween-related.

What makes Halloween such a major industry then? To begin with, it’s a holiday that caters to all interests. While children enjoy dressing up in costumes and knocking on doors to collect candy, adults appreciate the chance to relax and have fun. With decorations and merchandise beginning to appear in stores as early as August, Halloween also enjoys a lengthy season. Because sales will last far into November, businesses will have plenty of opportunity to capitalize on the holiday.

The costume industry is one of the main ones that revolves around Halloween. Millions of people buy costumes for Halloween every year, ranging from straightforward masks to ornate outfits. At the end of the season, what happens to all the unsold costumes? The majority of them are either donated to charities or sold to discount merchants. Additionally, some businesses decide to save their unsold goods and sell them the next year.

There are a few considerations if you’re thinking about opening a costume shop. Find a location that is both easily accessible and has a lot of foot traffic first. A theme or focus for your store, such as pricey costumes or affordable alternatives, must also be chosen. Finally, you must purchase a lot of product long before the holiday season. Spirit Halloween is a significant player in the Halloween industry. More than 1,400 seasonal retail sites are run by this 1983-founded corporation in both the United States and Canada. Spencer Gifts, a business that specialized in novelty and gift items, is the owner of Spirit Halloween.

Halloween Express is another renowned shop for the holiday. This business, which was established in 1990, operates both online and in physical stores all around the country. Despite significant financial difficulties over the years, Halloween Express has remained in operation and is still in operation today.

In conclusion, there are several reasons why Halloween is a significant industry. There is plenty for everyone to enjoy during this Halloween occasion, from costumes to decorations to candy. There are several possibilities if you’re interested in launching a Halloween-related business. Additionally, if you simply enjoy Halloween, you can relax knowing that there will always be a wide selection of fun products accessible each year.

FAQ
What retail store is most used for Halloween purchases in the US?

The National Retail Federation found that Walmart, Target, and Amazon are the three most frequented retail locations in the US for Halloween-related purchases.

Also, what happens to halloween stores after halloween?

Many of the temporary Halloween establishments close down after Halloween, and their stock is frequently offered at a reduced price. Some retailers might also give their unsold goods to a good cause. However, other shops concentrate on selling other seasonal goods throughout the rest of the year, including party supplies or costumes for other holidays.

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