Since ancient times, candles have been utilized for both their practical and decorative benefits. Candles are special in that they can make a space feel warm and inviting, promote relaxation, and even act as a decorative piece. But which age group purchases the most candles?
Women between the ages of 25 and 44 are the age group that purchases the most candles, according to a recent survey. This group is renowned for their interest in interior design and making a cozy and welcoming space. Candles are a common choice for them to smell and decorate their houses because they are also more likely to be homeowners or be in secure living situations.
The range of scents and designs that are offered is what distinguishes a candle from others. Candles come in a wide variety of aromas, from fresh and floral to warm and spicy. Candles are a flexible decor item because they come in a range of sizes, styles, and colors.
It is not unexpected that seasonal scents are popular when it comes to the types of candles that sell the most. Scents like pumpkin spice and peppermint are very popular in the fall and winter, while floral and fruity scents are more widely used in the spring and summer. Additionally, candles with distinctive and appealing packaging frequently do well in the market.
The United States tops the list of nations that purchase the most candles. 16% of candles sold worldwide in 2019 were sold in the United States. France, Germany, and the UK are more nations with high candle use rates.
It’s crucial to understand that there are other demographics besides women between the ages of 25 and 44 who make up the target market for candles. From teenagers to retirees, candles appeal to a wide spectrum of groups. However, it’s crucial for candle manufacturers to comprehend their target audience and customize their scents and packaging to suit their tastes.
Finally, candles are loved by many people and have a worldwide appeal. But the group most likely to purchase candles is females between the ages of 25 and 44. The distinctive characteristics of candles, including their assortment of scents and styles, cater to a wide range of preferences. The United States is the world’s largest consumer of candles, and seasonal scents and attractive packaging frequently do well in the marketplace. For candle companies to succeed in this cutthroat industry, they must comprehend their target consumer.
Candles are allowed in the US without FDA permission. The Consumer Product Safety Commission (CPSC), though, is responsible for enforcing safety laws over them. Concerns including labeling, warning labels, and flammability are all covered by these standards. Additionally, other organizations like the Environmental Protection Agency or the Occupational Safety and Health Administration may regulate particular candle materials, such as essential oils.