1. Demographic market: This target market is based on variables like age, gender, income, level of education, and employment. Businesses that pursue this market want to attract a particular demographic that is more likely to purchase their goods or services. For instance, Dunkin Donuts caters to people who are rushing about and want a quick breakfast or snack.
2. Geographic market: This target market is determined by a particular city, state, or nation’s geography. Businesses that target this market try to attract clients that reside in a certain region. For instance, a neighborhood coffee shop would focus on people who live within 5 miles of its location.
3. Psychographic market: This target market is determined by the values, interests, lifestyle, and personality of the clients. Businesses that target this market try to attract clients with similar values or passions. Starbucks, for instance, caters to clients who value fine coffee and a welcoming atmosphere.
4. Behavioral market: This market is based on the actions of the target audience, such as their purchasing patterns, product consumption, and brand loyalty. Businesses that target this market try to attract clients who, based on past behavior, are more likely to purchase their goods or services. For instance, a business might target people who usually buy coffee or tea.
5. Niche market: This client group’s needs or interests are the basis of this target market. Businesses that focus on this sector try to attract a certain demographic of clients who have particular demands or interests. For instance, a business might target people who want fair-trade, organic coffee.
Who then is Dunkin Donuts’ intended market? Customers searching for a quick breakfast or snack while on the road are the main target market for Dunkin Donuts. Numerous demographic groups, including active professionals, young people, and families, are drawn to the business. Why do customers purchase Starbucks? Customers choose Starbucks for a variety of reasons, such as the superior coffee, the welcoming atmosphere, and the sense of community it fosters. Customers who appreciate a distinctive coffee experience are drawn to Starbucks because of its superior coffee and welcoming atmosphere. How many Starbucks are there within Target? Over 1,100 Starbucks locations are housed inside Target stores nationwide as of 2021. What categories do you think Starbucks used to divide up the coffee market? Starbucks divided the market for coffee by focusing on clients who appreciate fine coffee and a friendly atmosphere. Customers who are interested in experiencing different tastes or mixes or who want a distinctive coffee experience have also been targeted by the business. In order to appeal to a range of tastes and preferences, Starbucks has further diversified the market by providing a number of food and beverage alternatives.