Recent years have seen a growth in the activewear market as exercise and wellness have gained popularity. You’ve come to the perfect place if you’re considering launching your own line of sportswear. We’ll walk you through the steps of starting a profitable activewear brand in this article. Is the Activewear Industry a Good Business?
Yes, to answer briefly. According to a survey by Allied industry Research, the worldwide activewear industry is anticipated to reach $547.7 billion by 2024. Activewear is no longer just for the gym thanks to the rising popularity of athleisure. People are wearing activewear on a daily basis, therefore there is a sizable market for you to take advantage of.
Gymshark is a well-known sportswear company that has grown in popularity recently. The company works with a number of suppliers to make its clothes, including plants in China, Portugal, and Turkey. Gymshark has, however, previously come under fire for its production procedures, so it’s critical to pick a manufacturer who shares your ideals. How Do I Launch a Sports Clothing Brand in the UK? In the UK, launching a sports apparel brand is identical to launching one anyplace else in the world. The creation of a distinctive brand name and logo, market research to identify your target market, and designs that speak to them are all necessary. Additionally, you’ll need to choose a manufacturer who can create your garments and collaborate with you to realize your concept.
Like any business, the profitability of a clothing line is influenced by a variety of elements, such as the standard of your goods, your approach to pricing, and your marketing initiatives. However, there’s a decent possibility you’ll be able to make money if you can build a strong brand that appeals to your target market.
1. Create Your Brand
You must build your brand before you begin creating your apparel. This include developing a name, logo, and mission statement that are consistent with your values and address your intended market. It’s critical to invest the time necessary to thoroughly research your rivals and comprehend what makes your brand unique.
2. Carry out market research After creating your brand, you must undertake market research to determine who your target market is. They, who? What do they seek in athletic clothing? What are the aches and pains? You may use this knowledge to produce designs and marketing efforts that appeal to your target market.
Now that you have a reliable brand and a thorough understanding of your target market, it’s time to start designing. Create technical drawings and sketches of your apparel in collaboration with a designer. Prototyping can begin once you have a few designs that you like.
The success of your athletic brand depends on choosing the correct manufacturer. Find a manufacturer who has experience making sportswear and is open to collaborating with you to realize your idea. You should also think about things like pricing, minimum order quantities, and production times.
5. Establish Your Brand
It’s time to launch your brand after you have your designs and manufacturer in place. To build buzz around your business, this entails developing a website, social media profiles, and marketing efforts. You can grow a devoted customer base and make your activewear line into a successful company with the appropriate marketing tactics.
The quantity required to launch an activewear line can differ depending on your budget, target market, and manufacturing process. However, it is typically advised to start with a limited collection of 6–8 interchangeable items that highlight your brand’s look. You can progressively develop your collection as your company expands.