It is often advised that you start with a modest collection of patterns, usually 6–8 items. You’ll be able to do this to see how your clothes line is received by your target demographic. Starting with a small collection will reduce risk and keep prices low. You can always add more patterns later.
There are a few important considerations if you’re looking to launch a brand in South Africa. You must first conduct study and comprehend your target market. Since there are many different cultures and subcultures in South Africa, it’s crucial to customize your designs for the target market. Additional aspects that must be taken into account include supply chain logistics, production costs, and local laws.
The market for sportswear is expanding quickly as more and more individuals choose to work out in fashionable and comfortable attire. In actuality, the worldwide activewear industry is anticipated to reach $547.7 billion by 2024, according to a survey by Allied industry Research. Who then purchases activewear? The majority of people, both gym goers and casual wearers looking for comfortable yet fashionable clothing, are the answer.
But why do consumers purchase athleisure? Activewear is becoming increasingly popular due to a number of important causes, such as the growing exercise culture, the shift toward more relaxed dress norms, and the rising need for comfortable, useful clothes. Numerous pieces of activewear are versatile and may be worn both inside and outside of the gym.
So what does activewear’s future hold? It’s realistic to assume that demand for comfortable and adaptable apparel will only increase as the market expands. We may anticipate seeing more environmentally friendly and sustainable solutions as the market develops, as well as greater customisation and personalisation. Activewear is undoubtedly a market worth following, whether you’re launching a clothing line or are just trying to keep current.
How Many Designs Do You Need to Start a Clothing Line?”