The amount of shots necessary to produce a 30-second commercial can vary significantly depending on the type of commercial and the intended message. A 30-second commercial, however, typically consists of 8 to 12 shots.
The complexity of the product being advertised, the target market, and the director’s creative vision can all have an impact on the amount of shots utilized in a commercial. A commercial for a new high-tech device may utilize more shots than one for a simple product like a bottle of water. Furthermore, commercials aimed for a younger audience might feature faster shots than those aimed at an older one.
The amount of actor compensation varies according to the type of advertisement and the actor’s level of experience. The union for actors, SAG-AFTRA, states that $335 is the minimum wage for a day’s labor on a commercial. A single commercial, though, can bring in up to millions of dollars for well-known performers.
Actors aren’t always the ones who profit the most from commercial work. For their labor on a commercial, directors, producers, and advertising agencies can also be compensated handsomely. A live-action performer may be more expensive to hire, so some ads may also use animated characters or voiceovers.
Businesses often work with an advertising agency or the television station directly to purchase a TV commercial spot. Depending on the time slot, the television network, and the intended audience, the cost of a 30-second television commercial can vary significantly. For instance, a 30-second Super Bowl ad may cost upwards of $5 million, yet a similar ad on a small cable network might only cost a few hundred dollars.
In conclusion, a 30-second commercial’s use of shots can vary significantly based on a variety of variables. For a day’s work on a commercial, actors can get a minimum of $335, although well-known actors can make millions of dollars. Directors, producers, and advertising agencies can all make a good living from advertisements in addition to performers. Businesses often work with an advertising agency or the television station directly to purchase a TV commercial spot, and the price of a 30-second advertisement can vary significantly based on a number of factors.