One of the most widely used energy beverages worldwide is Red Bull. It was first introduced in Austria in 1987, and since then, it has spread throughout the world. The beverage is renowned for its unusual flavor, substantial amount of caffeine, and invigorating properties. But how many Red Bulls are actually sold annually?
In 2020, Red Bull sold more than 7.5 billion cans globally, according to Statista. In comparison to the prior year, when they sold more than 7.8 billion cans, this represents a modest decline. Red Bull still has a substantial market share in the energy drink sector despite the decline. In terms of market share, Monster Energy is a significant participant as well. As of May 2021, Monster Energy had a value of $4.2 billion, according to Forbes. Around 3.8 billion Monster cans were sold in terms of sales in 2020. Despite the fact that this is substantially less than Red Bull, Monster continues to dominate the market.
Now, who exactly is the energy drink market? Young people and teenagers who need an instant energy boost are frequently the target market for energy drinks. But the industry has grown to accommodate a larger spectrum of customers, such as those who put in long hours or engage in demanding physical activities.
Despite being widely used, energy drinks have come under fire for having high levels of sugar and caffeine. Numerous health professionals advise consuming them in moderation or locating better substitutes.
So, which energy drinks are the healthiest? Zevia Energy, Guayaki Yerba Mate, and Runa Clean Energy are a few alternatives. Compared to conventional energy drinks, these beverages are manufactured with natural components and have less sugar and caffeine. How much did energy drink sales in the United States as a whole reach in 2021? Sales of energy drinks in the United States are anticipated to reach $14.1 billion in 2021, according to Statista. Sales in 2016 are up significantly from $11.5 billion in 2015.
In conclusion, customers continue to favor Red Bull, with more than 7.5 billion cans expected to be sold globally in 2020. However, there is competition in the energy drink sector, and Monster Energy has a dominant position. Although young adults are no longer the primary target market for energy drinks, health issues still exist. Although there are healthier options, sales of energy drinks in the US are predicted to increase over the next several years.