Through collaborations and sponsorships, PUBG also makes money. To market their goods, the game has collaborated with a number of businesses, including Intel, Nvidia, and Xbox. Additionally, PUBG has collaborated with numerous esports organizations to stage competitions and events that can bring in money via sponsorships and ticket sales.
In addition to these sources of income, PUBG also receives royalties and license fees. The game has leased its name to a number of merchandising businesses, who create and market PUBG-themed goods including t-shirts and toys. The Tencent Games-created mobile version of PUBG, which is sold, also generates royalties for the company.
The percentage that game publishers retain varies based on the terms of their contracts with developers. The publisher may earn a fixed fee in some circumstances or a proportion of the game’s sales. Publishers frequently take a cut of the game’s sales, which can be anything between 10% and 30%.
The gaming market is a global one, with some of the biggest markets being in China, the United States, Japan, and South Korea. The greatest gaming market now, meanwhile, is in China, where it is predicted that revenues would exceed $40 billion by 2020.
It’s important to remember that not all games are profitable in the end. In actuality, the vast majority of games are a loss. But titles like PUBG, which have a sizable player base and make money in a variety of ways, may be immensely lucrative for their creators and publishers.