Choosing the ideal name is among the most important steps in launching a new company. The most important component of your brand’s identification is your company name. It expresses your beliefs and the core of what you do, and it is how clients will know and remember your business. After selecting a name for your company, you must take precautions to prevent others from using it. Here are some strategies to make sure your company name stays yours and yours alone. Trademark your company name.
The best approach to make sure no one else uses your company name is to register a trademark for it. A trademark is a sign or word that is used to legally identify your company. It might take the form of a name, a logo, or both. You have the sole right to use your company name in the commercial sector if you register a trademark. It also enables you to file a lawsuit against anyone who makes unapproved use of your name.
You must submit an application to the United States Patent and Trademark Office (USPTO) in order to trademark your company name. You will have to pay a fee, and the procedure could take six months to a year. Use the ® sign next to your company name to indicate that it is protected once your trademark has been registered.
Can Your Trademark Be Lost?
Yes, if you don’t protect your trademark, you could lose it. Someone else may contest your ownership of a trademark if you stop using it for an extended period of time. Additionally, the courts may decide that you have abandoned your trademark and lose your protection if you don’t defend your trademark rights when someone infringes upon them.
The McDonald’s golden arches, the Nike “swoosh,” and the Coca-Cola logo are a few well-known trademark examples. These trademarks represent the company’s brand identity and are easily recognizable. What is covered under IPR?
Intellectual property rights (IPRs) are legal protections for works of literature, art, and other creative expression as well as for designs. Patents, trademarks, copyrights, and trade secrets are all examples of IPR. It grants exclusive rights to utilize creations to authors and owners of intellectual property, forbidding unauthorized use.
As a result, The success of your company depends on the protection of your brand identity. You may make sure that no one else uses your name by trademarking it. But keep in mind that in order to keep your protection, you must pursue your trademark rights. Make sure you comprehend the rules and laws that relate to your organization because intellectual property rights are essential for safeguarding the innovations and ideas of your company.
No, your logo is not inherently protected by copyright. However, if it is used in connection with your company or brand, it can be protected by trademark law. Consider registering your logo as a trademark with the United States Patent and Trademark Office (USPTO) to make sure it is safeguarded. By doing this, you may be legally protected from anyone using or replicating your logo without your consent.