If you know how to market yourself well, bartending may be a rewarding and exciting career. Due to the intense rivalry in the field, it’s critical to distinguish yourself from other bartenders and demonstrate your abilities to clients and possible employers. The following advice can help you market yourself as a bartender. 1. Obtain your license to serve alcohol
In the UK, in order to sell alcohol, you must have both a personal license and a premises license. A Level 2 Award for Personal Licence Holders is also necessary for bartenders. This guarantees that you possess the knowledge and abilities required to serve alcohol in a responsible and secure manner. A license will not only increase your employability but also provide customers confidence that they are receiving expert service. 2. Demonstrate your abilities What distinguishes you from other professionals in the field is your expertise as a bartender. Make sure to stress your expertise in mixology, drinks, and customer service while promoting yourself. Consider compiling a portfolio of your work that showcases the beverages you’ve made, client endorsements, honors you’ve received, and achievements you’ve made. On social media and business networking platforms like LinkedIn, share your portfolio. 3. Establish connections with other bartenders and businesspeople in your field Networking is a fantastic approach to market oneself and gain knowledge from people in the field. Join professional associations like the United Kingdom Bartenders’ Guild (UKBG), go to industry events, and use social media to network with other bartenders and business people. Building relationships that could result in new work chances can help you keep current on industry developments. 4. Work as a friendly bartender A social bartender interacts with customers and cultivates a friendly atmosphere. Customers are more likely to return and provide positive recommendations for a bartender who can strike up a conversation, pay attention to their needs, and make them feel at home. Using social media to advertise your services as a social bartender can be quite effective. Post pictures and videos of your interactions with customers and inventive drink creations.
Finally, as a bartender, never stop learning and developing. To stay current on trends and practices, attend workshops, take classes, and read trade periodicals. Customers and prospective employers will value you more as a bartender the more knowledgeable and skillful you are.
Although it’s not impossible, it’s improbable that bartenders will earn six-figure incomes. Although working as a bartender can be financially rewarding, it’s crucial to keep in mind that earnings might vary greatly depending on things including area, experience, and employer. The typical yearly wage for a bartender in the UK is between £16,000 and £22,000, according to Payscale. However, bartenders can make up to £30,000 annually with expertise and a good reputation.
In conclusion, marketing yourself as a bartender necessitates a blend of abilities, networking, and ongoing education. You may distinguish yourself from the competition and build a lucrative bartending profession by showing your abilities, developing partnerships, and keeping up with current industry trends.