Every living thing on our world needs water to survive, and the purity of that water is critical for preserving hygiene and good health. While many people enjoy the benefit of having access to clean tap water, certain areas do not. Bottled water becomes a crucial supply of drinking water in such circumstances. However, how is pure water created and packaged? The method, price, and certification needs for producing and selling bottled water will all be covered in this article.
There are various procedures involved in creating pure water in order to get rid of toxins and impurities. Reverse osmosis, filtration, and distillation are the main techniques used. Boiling water and collecting and condensing the steam are the steps in distillation that result in pure water. To filter out pollutants and contaminants, reverse osmosis involves running water over a semi-permeable membrane. Contrarily, filtering entails putting water through a device to remove contaminants.
After being purified, the water must be examined to make sure it satisfies the requirements established by regulatory organizations. The Bureau of Indian Standards (BIS) in India establishes the requirements for bottled drinking water. The water must adhere to the organization’s quality and safety standards in order to receive BIS certification. Testing the water for physical, chemical, and microbiological parameters is a step in the certification process.
The price to set up a water plant varies according on its size and capacity. A large-scale plant can cost several crores, whilst a small-scale plant may cost between 5 and 10 lakhs. The price comprises the costs for the infrastructure, personnel, and equipment. However, bottled water has a very high profit margin, making it a viable business option. The profit margin for bottled water can range from 30 to 40%, according to industry experts.
To stand out in a crowded market for bottled water, a strategic strategy is needed. The brand must prioritize developing a distinctive identity, providing premium water, and highlighting the advantages of consuming pure water for health. A larger audience can be reached using social media platforms, and collaborations with lodging establishments, dining establishments, and cafes can assist improve visibility.
Finally, manufacturing pure water necessitates a number of measures to guarantee the water is fit for ingestion. The water needs to be BIS-certified and successfully promoted to consumers in order to be sold. Although building a water plant might be expensive, the profit margin on bottled water makes it a lucrative business venture.
Nestle Waters, Coca-Cola, and PepsiCo were the top three bottled water brands in the United States in 2020, according to a Statista analysis.