When contemplating PR Newswire, one of the most frequent queries from companies is how much it costs. The cost of PR Newswire services vary depending on a number of variables, including the type of distribution, geographic region, and intended audience, so the answer to this issue is not simple.
Depending on your goals and budget, PR Newswire offers a variety of price options. The entry-level service costs $350 per release and includes basic analytics, online newsroom access, and distribution to more than 1,200 media sites. The premium packages come with extra features including assured exposure on prestigious media outlets, multimedia content, and social media amplification. Premium packages can cost between $800 and $2,000 per release.
Let’s move on to questions that are connected now.
What distinguishes a press release from a news release?
Although news releases and press releases are sometimes used interchangeably, there is a slight distinction between the two. A press release is a written statement distributed to the media to announce a noteworthy occurrence or development, like the introduction of a new product, a merger, or a recognition. Press releases, media advisories, and fact sheets are all examples of press releases. A news release, on the other hand, is a more general phrase that refers to any form of notification issued to the media. Should a press release be sent as an attachment?
No, sending a press release as an attachment is not advised. Instead, incorporate the press release into the email’s body and attach any relevant files, including photos or videos. Where should I submit press releases in the UK?
In Word or PDF, should I send a press release?
Sending press releases as Word documents is advised since it makes it simpler for journalists to copy and paste the material into their articles. For formatting and style reasons, you should also submit a PDF version, especially if you have added images or logos.
To sum up, PR Newswire provides a variety of pricing packages to accommodate various needs and budgets. PR Newswire is a helpful tool for companies trying to get their news in front of the appropriate audience, even though the cost may vary based on the type of distribution and targeted demographic. To have the most impact, distribute your press release via reliable providers, avoid sending it as an attachment, and offer both Word and PDF versions.