There are thousands of PR businesses in the United States, ranging from huge multinational corporations to tiny boutique agency. The Bureau of Labor Statistics reports that there were 270,000 public relations experts working in the US in 2019, with a 7% growth rate predicted between 2019 and 2029. This shows that there is a high demand across industries for PR services.
Opinions on who the best publicist in the world is might differ. But some of the most well-known and reputable figures in the field include Harold Burson, Ivy Lee, and Edward Bernays. The “father of public relations,” generally referred to as Bernays, is credited with developing many of the strategies utilized in contemporary PR efforts, including celebrity endorsements and product placement.
Ivy Lee is probably the most well-known of the PR pioneers who worked to restore the Rockefeller name. Early in the century, John D. Rockefeller was accused of engaging in monopolistic commercial methods, which hurt his reputation. Rockefeller employed Lee, a former journalist, to help him with his public image. In addition to giving Rockefeller advice on how to be more forthcoming with the media and the general public, Lee assisted in the planning of several humanitarian projects that enhanced Rockefeller’s standing.
The “first lady of public relations,” Doris Fleischman Bernays, who was wed to Edward Bernays, is lastly frequently regarded as such. Doris was a trailblazer in her own right, standing out for women’s rights and dismantling obstacles in the PR field, which was predominately male.
Finally, in today’s media-saturated environment, PR efforts are a crucial instrument for creating and keeping a positive reputation. It is evident that businesses and organizations across all industries value excellent public relations because there are hundreds of PR firms working in the US. Although there have been many prominent personalities in PR history, current PR practitioners are still shaping public opinion and behavior today.
The public relations sector is indeed expanding. The industry has seen tremendous expansion in recent years, and it is anticipated that this growth will continue. Several causes, including the expanding significance of social media and online platforms, the rising demand for reputation management, and the development of influencer marketing, are fueling this growth. The need for public relations services is anticipated to increase as companies continue to realize the value of effective communication with their stakeholders and customers.
It is not mentioned in the article “PR Campaigns: What They Are and How They Work” whether or not PR is well paid. The wage in the field of public relations varies depending on experience, education, industry, region, and job title, among other things. PR specialists may often expect to make a respectable wage, albeit it may not be as high as in certain other occupations.