Whether you’re marketing a business, an event, or simply keeping in touch with loved ones, sending a postcard can be an inexpensive and efficient method to reach your target audience. What does it truly cost to send a postcard, though? And will it still be a successful marketing tactic in 2021? These and other inquiries will be addressed in this essay.
What Is the Cost to Send a Postcard? The size, weight, destination, and class of mail you select are some of the variables that affect how much it costs to send a postcard. A domestic postcard will cost 36 cents as of 2021 if it is sent first-class and will take 1-3 business days to arrive. However, you might be eligible for a lesser rate if you’re mailing postcards in quantity. What is the cost of mailing postcards in bulk? You can be qualified for the USPS Marketing Mail rate, formerly known as Standard Mail, if you’re sending a lot of postcards. Although the cost is normally less than first-class mail, there are several limitations, including a minimum order size of 200 pieces and a longer delivery window (about 3–10 business days). The weight, size, and destination of your postcards, together with the degree of presorting and automation you employ, all affect the precise cost of Marketing Mail.
Are Mailers Still Effective? Despite the popularity of digital marketing, direct mail is still a well-liked and successful method of client contact. In comparison to email, which has a response rate of barely 0.6%, direct mail has a response rate of 5.1% for house lists and 2.9% for prospect lists. When used in conjunction with other marketing tools like social media and email to create an integrated campaign, direct mail may be particularly effective.
How many postcards ought should I send? Your marketing objectives and spending limit will determine how many postcards you should deliver. While other companies might need to send thousands or even tens of thousands of postcards to obtain a sizable return on investment, some businesses may discover success with a small mailing of just a few hundred. When choosing your mailing volume, it’s crucial to take into account elements like your target demographic, the frequency of your mailings, and the cost per item.
Is Direct Mail Effective in 2021, then?
Direct mail continues to be one of the most efficient ways to reach clients in 2021, despite the difficulties posed by a pandemic. Direct mail has the ability to stand out from the competition and leave a lasting impression because individuals are spending more time at home and are less likely to be distracted by other types of advertising. However, it’s critical to adapt your direct mail strategy to the current environment by meeting new client needs, providing flexible options, and personalizing your messaging with data-driven insights.
In conclusion, whether for personal or professional reasons, sending a postcard can be an affordable and effective approach to reach your target audience. You may design a successful postcard campaign that gets results by comprehending the costs and advantages of various mailing alternatives and adjusting your strategy to suit current trends and demands.
The quantity of direct mail that is deemed “too much” varies based on the sector and the intended audience. According to research, sending more than one direct mail piece per week may overwhelm consumers, which could impair response rates or possibly cause unsubscribes. Striking a balance between remaining prominent in people’s minds and avoiding being thought of as spam is crucial. Determining the ideal frequency for your audience may be done with the help of routine analysis of the response rates and engagement metrics of your direct mail campaigns.