Party City is a prominent shop in the party supply sector, providing a variety of products for events like birthdays, weddings, graduations, and seasonal celebrations like Halloween and Christmas. The company has been in operation for more than 30 years and has established a reputation for offering premium, cost-effective, and cutting-edge party products and services. However, who is Party City’s intended audience and what do they desire?
Women between the ages of 18 and 34 who are in charge of organizing and hosting events and festivities make up the bulk of Party City’s target market. These women tend to be busy, tech-savvy, and active on social media. When preparing a party, they prioritize ease, cost, and variety. As a way to give their visitors experiences that are distinctive and memorable, they are also interested in trends, themes, and do-it-yourself initiatives.
Party City’s target market is diversified and inclusive in terms of demographics, with clients from many socioeconomic, racial, and ethnic backgrounds. The business has made an attempt to accommodate this diversity by providing a variety of products that are representative of many tastes, styles, and traditions. For instance, Party City carries a collection of party supplies for Latino holidays like quinceaeras and Cinco de Mayo, as well as items that promote LGBTQ+ knowledge and pride.
The target market for Party City when it comes to Halloween now includes both adults and kids who take pleasure in dressing up, decorating their houses, and commemorating the spooky season. According to the National Retail Federation, the average person is anticipated to spend about $32 on Halloween candy in 2021. However, a LendEDU poll found that on average, men spend $45 on Halloween compared to $31 for women.
The rise in popularity of pet costumes is another trend that Party City has capitalized on. The most popular costume for pets for Halloween, according to the same LendEDU survey, is a pumpkin. 16 percent of pet owners want to dress up their pets for the holiday. Superhero outfits, food-themed costumes, and traditional Halloween figures like witches and vampires are among the selection of pet costumes and accessories available at Party City.
According to Owler, Spencer’s Gifts, a Party City rival, is valued at about $48 million as of 2021. Although Party City outperforms Spencer’s Gifts in terms of market share and revenue, both businesses serve to comparable clientele and provide comparable goods including costumes, accessories, and decorations. However, Party City has been known as the go-to source for party goods and services, especially during busy times like Halloween and Christmas, thanks to its emphasis on convenience, accessibility, and variety.
In conclusion, Party City’s target demographic is varied, tech-savvy, and enthusiastic about providing guests with distinctive and unforgettable experiences. The business has established a reputation for providing high-quality, inexpensive, and creative party supplies and services that accommodate various preferences, fashions, and traditions. Party City offers something for everyone, whether you’re organizing a birthday party, a wedding, or a Halloween event.