Orangetheory Fitness: Locations, Ownership, and Brand Name Explained

One of the fitness franchises with the quickest expansion in the US and Canada is Orangetheory Fitness. Fitness instructor Ellen Latham, who is located in Florida, launched it in 2010. High-intensity interval training (HIIT) programs that combine cardio, strength, and endurance exercises are a trademark of the brand. The exercises are meant to keep the heart rate in the “orange zone” for the greatest calorie burn and afterburn impact. What’s the Total Number of Orangetheory Locations in the US?

By 2021, there will be over 1,300 Orangetheory Fitness sites across 49 US states. Wyoming is the only state without an Orangetheory Fitness facility. Over the past ten years, the business has rapidly grown, adding more than 100 new locations annually.

The earnings of Orangetheory Fitness franchise owners vary depending on a number of variables, including location, overhead expenses, and revenue. The average annual revenue for an Orangetheory Fitness studio is $1.4 million, according to Franchise Business Review. The running costs, such as rent, equipment, marketing, and salaries, are not considered in this.

Franchisees must pay an initial $39,500 franchise fee as well as annual royalties of 8% of total sales. In addition, Orangetheory Fitness offers assistance with site selection, training, marketing, and operations. Typically, a franchise deal has a ten-year term with a possible extension.

With more than 130 locations around the country, the most of them are in British Columbia, Ontario, and Alberta. Since the first location launched in Canada in 2017, the business has been growing quickly. While operating under the same brand name and business strategy as the US franchise, Orangetheory Fitness Canada is a distinct legal organization. Where Did the Name Orangetheory Come From?

The term “Orangetheory” refers to the idea that maintaining a heart rate in the “orange zone” will maximize calorie burning and the afterburn effect. The exercises are made to challenge individuals to the limit with the intention of burning up to 1,000 calories every session. Additionally, the franchise wants to promote the values of energy, enthusiasm, and positivism, all of which are symbolized by the color orange.

Conclusion: With more than 1,300 sites across the US and more than 130 in Canada, Orangetheory Fitness is a fast expanding fitness company. The chain provides workouts that combine cardio, strength, and endurance exercises with high-intensity interval training. The revenue potential varies depending on location and overhead costs, and the franchise agreement demands a one-time fee and continuing royalties. While operating under the same brand name and business strategy as the US franchise, Orangetheory Fitness Canada is a distinct legal organization. The term “Orangetheory” refers to the idea that maintaining a heart rate in the “orange zone” will result in the best calorie burning and afterburn impact.