With numerous companies competing for the top spot in the market, energy drinks have grown in popularity over time. Red Bull and Monster are two of the industry’s major players. But who is more valuable?
With an estimated value of $11.4 billion, Red Bull is currently the most popular energy drink worldwide, according to Forbes. The business reportedly brought in $7.6 billion in sales in just one year. Red Bull’s strategic marketing initiatives and event partnerships, such the Red Bull Air Race and the Red Bull Rampage, are responsible for its success.
In contrast, Monster is estimated to be worth $5.9 billion, with reported 2019 revenue of $3.81 billion. Although Red Bull may be more well-known than Monster globally, the latter has had rapid development in recent years, with revenue rising 11% from 2018 to 2019.
Studies have revealed that buyers of energy drinks are mostly young folks who lead active lifestyles and are searching for a quick energy boost. College students and others who work long hours or night shifts are also included in this population.
The Monster Beverage Corporation, which was established in 2002 by Rodney Sacks and Hilton Schlosberg, is the company that owns Monster Energy Drink, which is a division of that company. Corona, California serves as the company’s corporate headquarters, and it has subsequently spread to more than 90 nations worldwide.
In conclusion, Monster has had substantial growth in recent years and continues to be a big participant in the business, even if Red Bull now retains the top rank in the energy drink market in terms of worth and sales. In the end, both companies enjoy a devoted following and continue to rule the market thanks to their distinctive marketing techniques and product lines.
The Austrian firm Red Bull GmbH produces Red Bull.