Two of the most well-known energy drink brands in the world are Monster Energy and Red Bull. Both companies have been around for more than ten years and enjoy a devoted following of customers who vouch for their goods. But which brand wins out when it comes to sales?
Red Bull dominates the global sales race, according to stats from Statista. Red Bull and Monster both sold 5.8 billion cans in the world in 2019, with Red Bull selling 7.5 billion. The sales growth of 11.2% from 2018 to 2019 indicates that Monster has been progressively gaining ground on Red Bull in recent years.
According to Statista, Monster Energy had $4.59 billion in revenue in 2019. From their $3.81 billion in revenue in 2018, this is a huge gain. On the other hand, according to Forbes, Red Bull’s global sales in 2019 were $7.5 billion. Despite Monster’s impressive income, it is obvious that Red Bull remains the market leader in energy drinks.
Red Bull’s sponsorship of numerous high-profile sporting events and sportsmen, including the Formula One racing team Red Bull Racing, is one factor in their success. According to GQ, Red Bull Racing reportedly pays its drivers $15 million annually. This amount of money spent on sports marketing has helped Red Bull build a solid brand identity and has contributed to their ongoing success.
Since both businesses are private and withhold this information, it is impossible to obtain precise data when it comes to production costs. However, Business Insider reports that Red Bull spends about $0.89 to make each can of its energy drink. This accounts for the price of the ingredients, delivery, and packaging. On the other hand, Investopedia estimates that it costs about $0.69 to produce a can of Monster Energy.
In conclusion, even though Red Bull now outsells Monster Energy and brings in more money, the difference between the two companies is closing. Both businesses make significant investments in sports marketing and have strong fan bases of devoted customers. Red Bull and Monster Energy both have significantly higher production costs, but Monster Energy is slightly less expensive at retail. The decision between the two is ultimately a matter of taste and personal preference.