The basic, actual, and augmented products are referred to as the three layers of the product. The main benefit that clients look for in a product is the core offering. The food and drinks, for instance, are the restaurant’s main products. The features, packaging, and branding that increase the value of the core product are referred to as the actual product. This could apply to the atmosphere, the way the food is presented, and the level of service in a restaurant. The term “augmented product” describes extra features or services that come with the main, genuine product. Providing consumers with a loyalty program or free Wi-Fi in the restaurant are two examples.
Understanding the three tiers of product can assist restaurant owners and managers in developing a menu that meets the demands and preferences of their patrons. The menu should be focused on the main item, which is the food and drinks. Customer satisfaction can be raised by providing a range of foods and beverages while taking dietary restrictions and preferences into account. In order to differentiate yourself from competitors, you need also focus on the actual product, such as the presentation and level of food and service quality. Enhancing the product, or providing extra incentives like special offers or discounts, can also assist boost client loyalty.
The six business product categories are as follows: consumer goods, industrial goods, services, installations, ancillary equipment, and raw materials. In a restaurant, the emphasis is on consumer goods, such as food and drinks. But it’s also crucial to take into account the other categories. For instance, the activities of the restaurant require installations like kitchen furniture and equipment as well as auxiliary items like tableware and silverware. The quality of the raw materials used, such as the ingredients and suppliers, has a big impact on how the food will taste and look.
In conclusion, understanding the six kinds of business products and the three tiers of product is necessary for menu planning in restaurants. A carefully thought-out menu takes into account the main, actual, and enhanced products to give clients the ideal dining experience. The smooth and effective operation of the restaurant can also be ensured by considering the other categories of commercial goods. Restaurant owners and managers can raise revenue, attract and retain customers, and improve the restaurant’s reputation by putting efficient menu planning ideas into practice.
A customer’s overall opinion or impression of a specific brand or product is referred to as the “product image.” It is influenced by a number of things, including the product’s quality, packaging, cost, marketing, and overall consumer experience. Increased sales, devoted customers, and a solid reputation for the brand can all result from a favourable perception of the product. On the other hand, a poor product image can lead to fewer sales, lower levels of consumer satisfaction, and a tarnished reputation for the company.