When comparing revenue, Mars is the bigger firm. Mars reportedly made $35 billion in revenue in 2019 compared to Hershey’s $7.9 billion, as reported by Forbes. A multinational corporation, Mars makes everything from confections (M&M’s, Snickers, and Twix) to pet foods (Pedigree, Whiskas, and Royal Canin). However, Hershey is mostly known for its candy brands, including Hershey’s Kisses, Reese’s, and Kit Kat.
However, Hershey is the leader when it comes to market share in the US. In contrast to Mars’ 27.7% market share, Hershey held a 31.3% portion of the U.S. chocolate market in 2019, according to Statista. For more than a century, Hershey has been a mainstay in American sweets, and its goods are widely accessible in supermarkets and convenience stores all throughout the nation.
There are several options you might consider if you want to promote confectionery. Create accounts for your candy company on social media sites like Instagram, Facebook, and Twitter as a wonderful place to start. To showcase your products and engage potential customers, use compelling photographs and captions.
You might also think about running ads on blogs or websites devoted to confectionery. Look for websites that have a huge readership of people in your target group or that appeal to candy enthusiasts. You may work with the website to create a piece of content like a recipe or gift recommendation, run banner advertisements, sponsored posts, or both.
Finally, think about collaborating with influencers or other candy-related brands. Social media influencers with significant followings can help promote your goods, and partnerships with other candy manufacturers can expose you to new markets and foster industry contacts.
The process of naming a candy store can be enjoyable and creative! Here are some pointers to get you going:
– Consider your goods: Do you prioritize sweets, baked items, or a combination of the two? Customers should be able to infer from your name what they can find in your shop.
– List potential keywords: List the words that describe your company’s name and products. Play around with these words in different combinations until you come up with something memorable and catchy.
– Maintain simplicity: Customers could find it difficult to recall or spell a name that is lengthy or complex. Try to keep it brief and sweet (pun intended). Then, how do I market my handcrafted candies?
– Examine the laws and ordinances in your neighborhood. Depending on where you reside, there can be certain requirements regarding the sale of homemade food. To make sure you’re abiding with the rules, check with your neighborhood small business organization or health department. Development of your recipes: Try out various flavors and ingredients until you come up with a few signature dishes that you’re proud of. Think about combining traditional flavors (like chocolate chip cookies) with less common choices (like lavender shortbread).
– Establish your price range: Include the cost of the ingredients, the packaging, and any other costs you anticipate having. To determine what customers are willing to pay, find out how much other products that are similar are selling for in your neighborhood. Selecting your sales channels: Will you offer your confections for sale online, in regional farmers markets, or in specialty shops? Choose the channels that are most appropriate for your brand and target market.
– Promote your goods: Spread the word about your desserts via social media, word-of-mouth, and other marketing strategies. Provide samples to potential customers, work with other neighborhood businesses, and think about running special offers or discounts to draw in new clients.