The cosmetics company L’Oreal has been around for more than a century. The slogan of the company, “Because You’re Worth It,” has become a catchphrase for confidence and self-worth. One of the most well-known catchphrases in the cosmetics industry, the tagline was first used in advertising in 1973. Since then, it has appeared in several others. But what exactly does this slogan signify, and what sets L’Oreal apart from the competition?
The USP of L’Oreal is its dedication to research and innovation. The company makes significant investments in scientific research to create cutting-edge, efficient products that meet the various needs of its customers. Over 4,000 scientists at L’Oreal work relentlessly to develop ground-breaking products that produce noticeable effects. The company’s line of skincare, haircare, cosmetics, and fragrance products are all made to accentuate their users’ inherent beauty.
Over the years, L’Oreal has used a number of celebrities as brand ambassadors, including Jennifer Lopez, Eva Longoria, and Helen Mirren. However, actress and producer Viola Davis is the company’s current spokesperson. Davis is renowned for giving strong performances and for supporting diversity and inclusion in the entertainment industry. She is the ideal L’Oreal spokeswoman since she exemplifies the brand’s principles of empowerment and self-worth.
Another well-known cosmetics company, Maybelline, has the catchphrase “Maybe she was born with it. It might be Maybelline. This phrase highlights the company’s conviction that the appropriate cosmetics can enhance any woman’s natural attractiveness. Among the products offered by Maybelline are foundation, mascara, lipstick, and eyeshadow.
L’Oreal subsidiary Garnier has a tagline that expresses its dedication to unadulterated beauty. The company’s slogan, “Naturally,” highlights its emphasis on using natural components in all of its products. The skincare, haircare, and hair color products available from Garnier are all created to enhance and nourish natural beauty.
Last but not least, L’Oreal’s slogan, “Because You’re Worth It,” embodies the company’s dedication to empowering its customers and fostering a sense of confidence and beauty in them. The brand’s USP is based on its commitment to research and innovation, which has allowed it to develop cutting-edge products. L’Oreal continues to encourage women all over the world to recognize their value and appreciate their natural beauty with Viola Davis as its brand ambassador.