A cloud-based software platform called Looka is used to create brand kits. It is a software program, not a piece of hardware, that gives users a number of customization options and design templates to use when producing logos, color schemes, and other visual components for their business. Looka does not need to be installed on a user’s device and is available through any online browser.
Users can begin by inputting their company name and selecting a few keywords that best represent their brand to create a brand kit using Looka. Based on these inputs, Looka’s AI-powered platform subsequently creates a selection of logo ideas. Users can browse the available designs and pick their preferred one, or they can use the customization tools to make more changes to the design.
Users of Looka can also establish color schemes, font combinations, and other design components that can be utilized regularly throughout their business in addition to logos. Users can upload their own elements to be used in their designs on the site, which also offers a variety of pre-designed themes.
Users can download their designs in a variety of forms after using Looka to develop a brand kit, including vector files, high-resolution PNGs, and social media-ready photos. Additionally, they can access their brand kit at any moment via the Looka platform and make any necessary edits or modifications.
So, in response to your query, Looka is software. Users can create brand kits using a variety of tools and templates on this cloud-based platform. Although it is not hardware in the conventional sense, it is a useful tool for companies and people that want to develop a distinctive and enduring brand identity.
Making a variety of graphic components for your brand kit allows you to use them regularly in all of your company’s communications. Logos, color schemes, typography, and other design components fall under this category. The stages to constructing a brand kit are as follows:
You must have a thorough understanding of your brand’s values, personality, and target market before you can begin building your brand kit. This will assist you in producing designs that accurately reflect your brand and appeal to your target market. Develop Your Logo
2. The centerpiece of your brand kit is your logo. It ought to be straightforward, recognizable, and memorable. To build a logo that effectively communicates your company, think about hiring an experienced designer or use a program like Looka.
3. Select Your Colors
Your color scheme ought to reflect the principles and character of your brand. Pick hues that are both aesthetically pleasing and simple to read. When creating a color palette, think about utilizing a program like Coolors or Adobe Color. Choose Your Typography, step 4. Your brand’s personality should be reflected in your font, which should be readable. Select a font that is simple to read and aligns with the principles of your brand. To pick a typeface that suits your brand, take into account using a site like Google Fonts. 5. Add other design components
You could wish to create other design components like patterns, icons, or images in addition to your logo, color scheme, and typography. These ought to align with the principles and character of your brand.
6. Use the Branding Toolkit
It’s crucial to use your brand kit consistently throughout all of your brand’s communications once you’ve created it. Your website, social media accounts, business cards, and other marketing items fall under this category. Building a strong and memorable brand identity requires consistency.