Is Craft Beer Still Growing?

Is craft beer still growing?
Craft has been growing its consumer base steadily over the past decade. Nielsen Harris data (presented to members earlier this year) shows that the percentage of the 21+ population that drinks craft has risen from 35% in 2015 to 44% in 2020.

Craft beer consumption has increased steadily over the past few years and doesn’t appear to be slowing down. Craft beer sales increased by 6% in 2019, according to the Brewers Association, and there were an all-time high of 8,386 breweries in the United States. The demand for distinctive and flavorful beer is on the rise, and small breweries are becoming more and more well-liked.

Brewery management calls for a special set of abilities. A brewery manager needs to be skilled in overseeing personnel, budgets, and logistics in addition to having a thorough understanding of the brewing process. This entails managing inventory, guaranteeing quality control, supervising the brewing process, and maintaining the equipment. A brewery manager must also be able to effectively sell their goods, develop a distinctive brand identity, and cultivate connections with clients. While having brewing expertise is undoubtedly beneficial, it is not usually required to work at a brewery. Many breweries provide entry-level jobs that require little to no experience, including bartending or serving. These jobs can be excellent ways to become familiar with the brewing process and discover the business. For people interested in a career in brewing, several breweries also provide training programs or apprenticeships.

Weekends are when most breweries are busiest, thus most brewers work. However, the hours may change based on the brewery’s size and location. While some breweries might only be available in the evenings, others might be accessible every day of the week. No of the schedule, working at a brewery necessitates a love of the trade and a willingness to put in long hours.

Brewing is a difficult profession. It necessitates a thorough knowledge of the brewing procedure as well as the capacity to troubleshoot issues and make changes on the fly. Brewers must be able to put in long hours in a workplace that is physically demanding. Being a brewer, however, may be a very fulfilling profession for people with a passion for beer and a drive to create something distinctive.

In conclusion, the craft beer market is still expanding and doesn’t appear to be slowing down anytime soon. Understanding the brewing process, marketing, and customer service are just a few of the special abilities needed to manage a brewery. Although having prior brewing expertise is advantageous, it is not necessarily required to work in the field. Weekend shifts are the norm for brewers, and the task may be physically taxing. Brewery work can, despite its difficulties, be a very fulfilling vocation for people who have a love for the industry.

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