Is BlackBerry Making a Comeback in 2022?

In the past, BlackBerry dominated the smartphone market, but as time went on, it began to lose ground to competitors like Apple and Samsung. However, there have been claims that BlackBerry will return in 2022. So, are these rumors true in any way?

We must examine BlackBerry’s present situation in order to provide a response to this query. BlackBerry declared in 2016 that it would stop producing its own handsets and instead concentrate on software and security goods. Since then, the business has granted brand licenses to many producers, including TCL Communication and OnwardMobility.

OnwardMobility has disclosed its intention to introduce a new BlackBerry smartphone in 2022. The physical keyboard, which was a defining characteristic of older BlackBerry devices, is anticipated to be present on the phone. The smartphone is anticipated to run Android and have 5G connectivity.

While the news of a new BlackBerry phone is exciting for brand devotees, it is unclear whether the product will be popular. BlackBerry may find it difficult to draw in customers who have already made purchases from other brands due to the fierce competition it confronts from established rivals in the smartphone market.

In order to differentiate itself in the crowded smartphone industry, BlackBerry may need to think about a fresh, memorable moniker. The effective rebranding of Nokia, which HMD Global purchased in 2016, is one illustration. The Nokia brand has been effectively revived by HMD Global and currently provides a variety of reasonably priced and fashionable handsets.

So, how do you come up with a memorable brand name? Focusing on the product’s distinctive traits or advantages is one strategy. For instance, the name of Apple’s iPod refers to its capacity to hold a vast number of tunes, while the name of Amazon’s Kindle refers to the idea of starting a fire of information.

Another strategy is to employ a made-up word or a word-combination that is simple to recall. Google, a play on the word “googol,” which denotes a high number, and Kodak are examples of successful invented words. These words were picked because they were simple to pronounce and had a distinctive sound.

Finally, you may find a memorable brand name with the aid of a number of tools and websites. Popular choices include Wordoid, which generates easy-to-remember made-up words, and NameMesh, which generates domain names depending on user input.

Despite the fact that BlackBerry is making a comeback in 2022 with a new smartphone, it is still unknown whether the product will be a hit. To stand out in the crowded smartphone industry, the organization may need to think of a fresh, memorable brand. There are various methods for coming up with a catchy brand name, and there are tools and resources available to assist you in coming up with the ideal name for your good or service.