Yes, there is money to be earned in the bottled water business, to put it briefly. The market for bottled water was estimated to be worth $185.3 billion globally in 2015, and it is anticipated to grow to $307.2 billion by 2022, according to a survey by Zion Market Research. This expansion is fueled by elements including rising disposable income, growing preference for convenience, and rising health consciousness.
Due to the lack of water resources in many locations, Kenya has a high need for clean drinking water. As a result, launching a business selling pure water can be successful. But it’s crucial to carry out in-depth market research and pick the best location for your company. Urban locations in Kenya are some of the finest places to launch a pure water business because there is a significant demand for bottled water there because there isn’t enough access to clean tap water. Which Nation Has the Most Fresh Water?
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How therefore can you be successful in the pure water industry? Here are a few advices:
1. Carry out extensive market research. Before launching your firm, it’s critical to identify your target market and competitors. Examine the tastes and practices of your target market as well as the advantages and disadvantages of your rivals. 2. Select the ideal location: Pick a place where there is a large demand for bottled water and where there are several clean water sources nearby. Take into account elements like income level, population density, and closeness to distribution networks.
3. Invest in high-quality equipment: You must purchase high-quality equipment, such as reverse osmosis systems, filtration systems, and bottling machines, in order to manufacture high-quality bottled water.
4. Create a powerful brand: Create a brand identity that appeals to your target audience. This entails coming up with a catchy brand name, logo, and packaging design that represent the goals and values of your business.
5. Put efficient marketing tactics into practice: To market your brand and products, combine traditional and digital marketing techniques. This can involve influencer collaborations, social media marketing, and advertising.
In conclusion, if done properly, the clean water company can be successful. You may succeed in this cutthroat sector by completing in-depth market research, selecting the ideal site, spending money on high-quality equipment, developing a strong brand, and putting good marketing methods into practice.