You’ve come to the perfect location if you want to launch a lens business. We’ll walk you through each step required to start a profitable lens business in this article. But first, let’s take a quick look at the Lenskart business strategy, which has completely changed the Indian eyeglass market.
The traditional brick-and-mortar eyeglasses business model has been shaken by Lenskart, the largest online eyewear brand in India. Peyush Bansal launched the business in 2010, and it has now expanded to become a $1 billion firm.
The omnichannel approach is the foundation of Lenskart’s business strategy, which entails both a significant online presence and a network of physical storefronts. They have been able to reach a larger audience and give their customers a smooth purchasing experience because to this strategy.
Glasses, sunglasses, contact lenses, and other eyewear products are available at Lenskart in a variety of styles. To improve the consumer experience, they have also added cutting-edge technologies like 3D Try-On and Home Eye Check-Up.
1. Carry out market research Thorough market research is the first step in launching a lens business. This will assist you in figuring out your competitors’ strategies, the demand for eyeglasses items in your target market, and the most lucrative market segments.
To acquire pertinent data, you can make use of a variety of tools, including surveys, focus groups, and web research. Once you have gathered sufficient data, carefully examine it to help you make business decisions. Create a business plan
2. Any business must have a thorough business strategy to succeed. You can use it to clarify your business objectives, pinpoint your target market, sketch out your marketing plan, and calculate your financial estimates.
Additional information regarding your product line, price plan, and distribution methods should be included in your business plan. Create a realistic plan that can be carried out within your available funds and resources.
You must first secure all relevant licenses and permits from the local government before you can launch your lens business. This will differ based on where you are, therefore it’s critical to conduct your homework and follow all rules.
4. Obtain High-Quality Products You need to purchase top-notch goods from reputable vendors if you want to launch a profitable lens business. Search for vendors who provide a large selection of goods at reasonable costs with excellent customer support.
To make sure the products fit your quality requirements, it’s also crucial to test them before ordering in bulk. To increase the reputation of your company, you might also think about forming partnerships with well-known businesses. Top Optical & Eyewear Brands in India
One is Ray-Ban. One of the most well-liked eyewear companies in India is Ray-Ban, which is known for its fashionable and excellent sunglasses. Titan EyePlus, a division of Titan Company Limited, provides a variety of eyewear goods at reasonable costs.
4. Oakley – Oakley is a premium brand that makes long-lasting, high-performing items and is well-known for their cutting-edge sports eyewear.
Planning, investigation, and execution are crucial when starting a lens business. You can start a successful business and capitalize on India’s rising demand for eyewear by adhering to the crucial measures described in this article.
In order to stand out in a crowded market, keep your attention on high-quality items, client satisfaction, and marketing. To be competitive, remember to keep up with the most recent business trends and innovations.
An optical store can boost sales by putting into practice a number of techniques, including providing a broader selection of goods and services, designing eye-catching displays, offering superb customer service, running specials and discounts, having an internet presence, and collaborating with other companies. Offering distinctive and cutting-edge goods, making tailored recommendations, and holding events can also help draw and keep customers, increasing revenue.