Google Analytics is a potent tool that enables website owners to monitor the traffic and effectiveness of their websites. You can use it to better understand your target market, evaluate the success of your marketing initiatives, and spot potential areas for development. A tracking code must be added to your website in order to use Google Analytics. We’ll demonstrate how to add Google Analytics code to your website in this article.
You must create a Google Analytics account if you don’t already have one. Click the “Sign up” button on the Google Analytics page. To create an account, set up your property, and obtain your tracking code, follow the instructions.
Get Your Tracking Code in Step 2
A tracking code will be sent to you by Google Analytics once your property has been configured. Every page you want to track needs to have this code, which is exclusive to your website. Go to the “Admin” area of your Google Analytics account and select the “Tracking Info” page to obtain your tracking code. To access your code, click “Tracking Code” from there.
Depending on the platform of your website, there are many ways to apply the tracking code. You can use a plugin to add the code if you’re using a content management system (CMS) like WordPress. You can include the code in your website’s settings if you use a website builder like Wix or Squarespace.
If you’re manually adding the code, you must do it in the head area of your website’s HTML code. To achieve this, open the HTML file for your website in a text editor and paste the code in between the head> and /head> tags.
Verify Your Tracking Code in Step 4 You must make sure the tracking code is functioning after you’ve placed it to your website. Click the “Real-Time” tab in your Google Analytics account once more. To check if your website is tracking visitors in real-time, select “Overview” from there.
To sum up, adding Google Analytics code to your website is a quick and easy operation that can give you useful information about how well your website is performing. You can quickly install the tracking code to your website and begin monitoring the traffic and functionality of your website by following the instructions provided in this article.