According to reports, Red Bull Racing invests about $300 million annually in their Formula One team. This covers the price of maintaining the crew, creating and testing the vehicles, as well as paying the drivers and other employees. It’s challenging to determine the precise amount Red Bull pays their drivers, as these facts are typically kept private.
It’s important to note that Red Bull GmbH owns more F1 teams than only Red Bull Racing. The business is also the owner of Scuderia AlphaTauri, formerly known as Toro Rosso. Red Bull Racing views AlphaTauri as a junior team, and its drivers frequently advance to the senior squad.
Red Bull and other energy drink manufacturers profit from both product sales and marketing. Red Bull has succeeded in becoming a prominent brand despite the intense competition in the energy drink industry because to shrewd marketing strategies and partnerships. The company also manufactures a variety of additional goods, including energy drinks and sports drinks, which aid in the diversification of its revenue sources.
It’s important to keep in mind that Monster Energy is one of Red Bull’s main rivals when comparing the energy drink industry in general. Red Bull is the more well-known brand, although Monster Energy has been expanding quickly lately. However, Red Bull continues to be the undisputed leader in terms of income. Forbes reports that Red Bull made $7.4 billion in revenue in 2019 while Monster Energy made $3.8 billion.
Finally, Red Bull Racing, one of the leading Formula One teams, invests about $300 million annually in their F1 program. Red Bull GmbH is a profitable business that generates revenue via product sales and marketing, yet it is difficult to determine exactly how much the team pays its drivers. Scuderia AlphaTauri, the junior F1 team owned by the business, is used to advance young drivers to the senior squad. Red Bull is the undisputed market leader in terms of revenue when compared to other energy drink manufacturers.