The most important consideration when launching a sports brand is the cost of production. The cost of materials, labor, and shipping are all included in the production cost. The production cost for activewear, for instance, may be between $10 and $20 per piece. The cost of production can approach $50 for each item, though, if you intend to sell high-end performance gear.
The markup on athletic clothing varies by brand and item category. Activewear typically carries a 50% markup. This indicates that if an item’s production costs are $20, its retail price will be somewhere in the range of $40.
The activewear market is enormously profitable. The global market for activewear was estimated to be worth $351.16 billion in 2020 and is projected to grow to $547.31 billion by 2028, according to a survey by Allied Market Research. As people become more health conscious and engage in physical activity on a regular basis, there is an increase in demand for activewear, which is the cause of this growth.
People seek comfort, dependability, functionality, and style in their sportswear. People are looking for activewear that they can wear outside of the gym as athleisure becomes more popular. Due to this, there is now more demand for fashionable and useful sportswear.
Gymshark is a well-known sports company that has grown incredibly successful in recent years. The brand’s marketing plan and the caliber of its goods are to thank for its success. Through social media, Gymshark has created a community of fitness aficionados that has aided in the brand’s growth. Gymshark has been able to stand out in a crowded market because to the brand’s products, which are also renowned for their quality and elegance.
In conclusion, it can be expensive to launch a sports brand, but there is a lot of room for growth in the activewear market. Depending on the items, the volume of manufacturing, and the marketing plan, the cost to launch a sports brand can change. The billion-dollar sportswear market is projected to expand over the next few years. People seek comfort, dependability, functionality, and style in their sportswear. Gymshark’s marketing plan and the caliber of its goods are to thank for its success.
Gymshark’s income in 2020 was estimated by public sources to be around £250 million. The profit margins of this private corporation are not, however, made public. Overall, Gymshark is regarded as a very successful sports brand.