The number of people playing games on their smartphones and tablets has increased dramatically in recent years, making mobile gaming one of the fastest-growing industries. As a result, many ambitious game designers and developers are choosing to pursue careers in mobile game development. Finding a publisher for a game is one of the main problems that many developers deal with. This article will examine the standard payment made by publishers for mobile games and address some relevant issues. What does an app publisher do?
A corporation known as an app publisher assists game developers in commercializing their products. They take care of every aspect, including user acquisition, monetization, and marketing. In exchange for a portion of the game’s profits, they assume the financial risk of launching the game. Does Your Game Qualify for Sale to a Publisher?
Your game can indeed be sold to a publisher. In fact, a publisher is the partner of choice for many developers since they provide a range of advantages, including as funding, marketing, and distribution. It’s crucial to keep in mind that publishers often retain a portion of the game’s sales, so you should carefully assess whether this is the best option for you. What Is the Best Way to Pitch a Game? You must have a thorough grasp of your game’s purpose, its target market, and how it will make money in order to successfully present it to a publisher. Additionally, you want to have a playable version of the game that you can show the publisher. You should also be ready to respond to inquiries regarding the background of your team, the schedule for game development, and the necessary funding. Can a Game Be Published Freely? You may publish a game for free, yes. Developers can distribute their games for free on a variety of stores, including the Google Play Store and the Apple App Store. But if you want to make money off of your game, you’ll need to find alternative revenue streams, such in-app purchases or advertising.
The amount that publishers normally receive varies greatly depending on the game and the publisher. Some publishers provide up front fees, while others take a cut of the game’s profits. The average revenue split for mobile game publishers is 70/30, with the publisher taking home 30% of the money the game makes, according to a poll by PocketGamer.biz.
Finally, finding a publisher for your mobile game can be a terrific way to get it out there and start making money. However, it’s crucial to thoroughly review the conditions of any contract and recognize that publishers often keep a portion of the money earned from the game. You may find a publisher and effectively release your mobile game with a compelling pitch, a clear understanding of the market, and good research.