The text and messages that appear in greeting cards are composed by greeting card writers. They are frequently the hidden heroes who help us send our loved ones thoughtful notes on important occasions. But how much money do writers of greeting cards actually make?
Depending on the organization they work for and their level of experience, greeting card writers may earn a range of salaries. The average annual compensation for a greeting card writer in the United States is roughly $51,000, according to Glassdoor. However, this might vary from about $30,000 to $90,000 depending on the business and the person’s level of expertise.
You may convert your love of writing into a successful career by starting your own card company. You must create a distinct concept for your cards and establish a strong brand identification before you can begin. Additionally, you’ll need to do market research and look for a production partner to assist you in designing and printing your cards.
The cost of a Hallmark card can range from about $2 to $10 or more, depending on the card’s size and complexity. However, Hallmark also provides a number of less expensive choices, such as $1 cards and boxed sets.
Even if digital communication has become more prevalent, the greeting card business is still thriving. In fact, the Greeting Card Association estimates that Americans spend almost 6.5 billion dollars on greeting cards annually. Physical cards are still very popular, especially for important events like holidays, marriages, and birthdays. Which holiday sees the greatest sales of greeting cards?
Christmas, which accounts for around 60% of all card purchases, is by far the most popular holiday for greeting card sales. The holidays of Mother’s Day and Valentine’s Day are other popular times to purchase and send cards.
In conclusion, depending on their level of experience and the organization they work for, greeting card writers can earn a respectable income. You may convert your love of writing into a successful career by starting your own card company. Physical greeting cards continue to have a robust market, with Christmas being the busiest holiday for sales despite the rise of digital communication.
Several factors, including as the price of materials, printing, marketing, and distribution, can make greeting cards pricey. Additionally, to produce high-quality and distinctive card designs, greeting card companies frequently make significant investments in employing expert writers and designers, which can raise the whole cost of manufacturing. Additionally, shops frequently mark up the price of the cards, raising the final cost to consumers.