In 1971, Carolyn Davidson, a graphic design student, created the Nike swoosh. Nike, then known as Blue Ribbon Sports, was looking for a logo to symbolize their brand at the time. The challenge given to Davidson was to design a logo that would be both straightforward and distinctive. She created the swoosh logo and gave it to Phil Knight, another co-founder of the business. Knight was first unsure of the design, but in the end he chose to use it.
What did Davidson receive in compensation for designing the Nike swoosh? She reportedly received only $35 in compensation for her services. Although it would seem like a little, at the time it was a considerable quantity of money. Additionally, Davidson later acquired shares in the business, which in 1983 was worth more than $640,000.
Let’s move on to the second issue: can a logo consist just of words? Yes, it is the answer. In actuality, a lot of well-known logos are only words or letters. Google, IBM, and Coca-Cola are a few examples. These logos use color and typography to produce a distinctive design that captures the essence of the company. While a logo might only be a few words, it’s crucial to pick the proper font and color combination so that it stands out and is obvious.
In conclusion, the Nike swoosh is a recognizable symbol that has come to represent the company. It was made by Carolyn Davidson, a graphic design student, who received just $35 for her efforts. Even though a logo can simply be words, it’s crucial to pick the proper typeface and color scheme to make sure the business is accurately represented.