Hallmark and American Greetings: What’s the Difference?

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Is Hallmark and American Greetings the same?
American Greetings Corporation is a privately owned American company and is the world’s second largest greeting card producer behind Hallmark Cards. American Greetings. Formerly Sapirstein Greeting Card Company Headquarters 1 American Boulevard, Westlake, Ohio , United States Area served Worldwide 14 more rows
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Two of the top brands in the greeting card sector are Hallmark and American Greetings. Despite the fact that both businesses are renowned for creating high-quality cards, they are not the same. The differences between these two businesses, the locations where their cards are produced, and whether American Greetings still exists as a separate brand will all be covered in this article.

The history of Hallmark and American Greetings is a significant distinction. In Kansas City, Missouri, Joyce C. Hall established Hallmark. On the other hand, Jacob Sapirstein established American Greetings in Cleveland, Ohio, in 1906. Despite the fact that both businesses have a long history and have been around for more than a century, they are separate organizations with different owners and management teams.

When it comes to card production, American Greetings and Hallmark both produce their goods here in the country. It’s important to keep in mind, though, that some American Greetings cards are produced in China. While the corporation makes every effort to print as many cards in the US as possible, they do outsource some of the production to China in order to reduce prices. American Greetings is hardly the only company to outsource manufacturing to nations with lower labor prices.

American Greetings is still in operation, that much is true. Even though the business has had recent financial difficulties, it is still in operation and still makes greeting cards. In actuality, American Greetings now offers e-cards in addition to traditional cards and other digital goods.

In conclusion, despite the fact that both Hallmark and American Greetings are significant players in the greeting card market, they are distinct businesses with unique histories and management teams. Despite the fact that both businesses make their cards in the US, American Greetings does some of its manufacturing there. And despite facing financial difficulties, American Greetings is still in business and has branched out into digital goods in addition to traditional cards.