Millions of people depend on coffee for their livelihood, making it one of the most traded commodities in the world. But problems like poverty, exploitation, and environmental damage have plagued the coffee business. Fair trade coffee is a concept that was developed to address these problems. Coffee that is produced and traded in a way that guarantees fair prices and good working conditions for coffee farmers and workers is known as fair trade coffee.
Since fair trade coffee aims to advance social and environmental sustainability in the coffee business, it is an ethical concern. In order to raise their living standards and working circumstances, it seeks to ensure that coffee farmers and workers are paid fairly for their goods. By encouraging environmentally friendly and sustainable farming methods, fair trade coffee also supports environmental sustainability. A Canadian coffee retailer named Second Cup is dedicated to buying fair trade coffee. They work closely with their suppliers to ensure that fair trade principles are upheld, and they offer a variety of fair trade coffee selections accessible in their stores. They also have a sustainability program that aims to lessen their influence on the environment and encourage sustainable behaviors. One of the biggest coffee merchants in the world, Starbucks, has advanced considerably in terms of sustainability and moral sourcing. By 2020, they intend to source all of their coffee ethically, and they’ve already started a number of environmental projects including encouraging recycling and conserving water. The Canadian coffee franchise Tim Hortons is well-known for their very addicting coffee. Their methods for sourcing coffee, though, have drawn criticism. While they have pledged to source some of their coffee ethically, such as from farms that are Rainforest Alliance Certified, they have not committed to doing so for all of it.
The parent firm of McCafé, McDonald’s, has made great strides in ethical sourcing. By 2020, they intend to obtain 100% of their fish, palm oil, and coffee from sustainable sources. McCafé purchases its coffee from Rainforest Alliance Certified farms, which guarantees that it was grown sustainably from an ecological and social perspective.
As it aims to advance social and environmental sustainability in the coffee business, fair trade coffee is an ethical concern. While some coffee merchants have made considerable advancements in sustainable and ethical sourcing, others still need to do more. Customers may support a more ethical and sustainable coffee business by purchasing fair trade coffee and patronizing coffee shops that place a high value on sustainable sourcing.
McDonald’s owns the coffee brand McCafé, which offers a variety of beverages including hot and iced coffee, espresso drinks, and frappes. It is not categorized as fair trade coffee, though. Although McDonald’s has pledged to buy only sustainable coffee and has put programs in place to help coffee growers, their present coffee purchasing procedures do not match the requirements for fair trade certification.
Yes, McDonald’s owns and serves McCafé coffee as a brand of coffee. The coffee may be blended and roasted differently from other McDonald’s coffee products, and it’s crucial to remember that McDonald’s obtains its coffee beans from a variety of countries and vendors.