Dunkin’ Donuts’ coffee does not have a fair trade certification, in contrast to many of its rivals. The coffee farmers who grow the beans are given a fair price for their harvest thanks to fair trade certification, which helps to better their living conditions and sustain their families. It is hard to determine whether the coffee beans are sourced ethically and whether the farmers are being paid appropriately without this certification.
However, Starbucks has come under fire for not being moral enough. Although the corporation has worked to strengthen its sourcing procedures, it has been charged with abusing coffee farmers in underdeveloped nations. Additionally, many detractors have said that Starbucks hasn’t gone far enough in addressing problems like child labor and environmental sustainability.
However, Starbucks has worked to enhance its sourcing procedures by collaborating with groups like the Rainforest Alliance. Starbucks has pledged to sourcing all of its coffee from these accredited farms by 2020 as part of its mission to advance sustainability and moral farming practices.
Regarding Peet’s Coffee, JAB Holding Company bought the business in 2012. Even though the business has kept using the Peet’s name, its sourcing methods have changed slightly. The beans for Peet’s Coffee come from carefully chosen farms all throughout the world, including those in Ethiopia, Brazil, and Colombia. The business has also worked to strengthen the supplier chain’s ethical and sustainable standards.
In conclusion, other businesses like Starbucks and Peet’s Coffee have worked to enhance their sourcing procedures while Dunkin’ Donuts may not have a fair trade certification for its coffee. As buyers, it’s critical to think about the ethical implications of our coffee selections and to support businesses that place a high value on sustainability and fair trade principles.