Do You Need UPC for Amazon?

Do you need UPC for Amazon?
The short answer is, no. UPCs are common, but not required for every single product sold. If you do not have a UPC affiliated with your product or brand, it is required by Amazon to have an Amazon barcode or FNSKU affixed to your product packaging when using FBA.
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You might have questioned whether you require a UPC (Universal Product Code) for your products if you intend to sell them on Amazon. Yes, a UPC is required in order to list your products on Amazon. UPCs are distinctive identifiers that assist Amazon in recognizing and following your products. Every product that a seller lists on Amazon must have a UPC or EAN (European Article Number). You can acquire a UPC or EAN from a GS1-certified supplier if your product lacks one. A manufacturer part number (MPN), brand name, or SKU (Stock Keeping Unit) are examples of product identifiers that are specific to your brand.

Amazon demands that vendors give accurate and comprehensive product information, including the product title, description, and photos, in addition to a UPC. This information ensures that your products are listed in the appropriate category and that customers make informed purchasing decisions.

Your seller name appears on your product listings when you sell on Amazon. Your company address is necessary to register as a seller on Amazon even though your physical address is not visible to customers. You can modify the information in your seller account if you need to update the seller name.

For brand recognition and consumer loyalty, it’s crucial to give your Amazon seller account a distinctive name. Your products can stand out and draw more customers if they have a memorable name. Think about your niche, your brand’s values, and your target market while selecting a name. Avoid employing names that are difficult for customers to remember or spell, or that are generic or confusing.

In conclusion, you require a UPC or EAN for each item you wish to sell on Amazon. Additionally, you must choose a memorable name for your seller account and offer accurate and comprehensive product information. You can improve your chances of success on Amazon and cultivate a devoted consumer base by adhering to these recommendations.